Dissertation > Excellent graduate degree dissertation topics show

Discussion on competitive strategy of Wenzhou Yong Kee Electronics Co., Ltd.

Author: WangMingJun
Tutor: XiaoHongJun
School: Dalian University of Technology
Course: Business Administration
Keywords: Competitive Strategy Internal environmental analysis External Environment Analysis SWOT analysis Strategic Target System
CLC: F279.26
Type: Master's thesis
Year: 2002
Downloads: 96
Quote: 0
Read: Download Dissertation

Abstract


The paper is divided into four parts: the first part of the enterprise external environment analysis . Through the analysis of the external environment , to find opportunities and threats for the development of enterprises . First analysis of the macro environment , due to the company's business characteristics , respectively, the domestic and international environment , international aspects enterprise products are mainly exported to the country's economic situation analysis . Also joined in the macro environment analysis on the impact of China's accession to the WTO . Second , the analysis of the main competitors , competitors' products , resources and ability to do \Finally, the enterprise product market demand analysis , which is crucial to the development of enterprises and reasonable to develop strategies . The second part of the internal environment analysis . Here include Introduction , three aspects of corporate resources and the ability of enterprises . Detailed description and analysis of the various aspects of the situation do \The third part of corporate competitive strategy . This is the core part of this article , combined with the introduction and analysis of the first two parts of the internal and external environment , opportunities and threats , strengths and weaknesses compared SWTO analysis to develop corporate competitive strategy and quantitative strategic target system and qualitative analysis , the strategy is divided into three stages , and determined to achieve the strategic focus . Specific measures in the fourth part of the enterprise competition strategy . This part is from the aspects of the business , including : marketing , research and development, finance, production and procurement management , formulate specific measures to ensure the realization of the strategy formulated .

Related Dissertations

  1. Research on Developmental Strategies of Commercial Fitness Clubs in Nanning Based on SWOT Analysis,G80-05
  2. Study on the Development of Bills of CMBC Zhengzhou,F832.2
  3. Research on the Competitive Strategy of Logistics Park,F259.2
  4. Analysis and optimization of the the LFG cement company's supply chain channel model,F426.71
  5. Research on the Competitive Strategy of ZSAJ Co., LTD’s International Project Contract in Algeria,F426.92
  6. The Study on the Formation and Cultivation of Modern Transformation of the Citizen’s Legal Consciousness,D920.0
  7. Research on the Broadband Business Competitive Strategy for Shandong Tietong,F626.5
  8. Competitive Strategy of Wuhan Putian Company,F426.6
  9. Research on "Two Type Society" Construction Coordination Development of Changsha-zhuzhou-xiangtan Urban Agglomeration,F127
  10. Zhejiang Satellite TV China Blue Brand SWOT Analysis and Construction Strategy Research,G221
  11. A Study of Urban Volunteer Management Based on Governance Theory,D632.9
  12. The Diagnosis Report for ZYNP Corporation,F426.471
  13. Research on Regional Circular Economy Development Model,F205
  14. Multinational Operation Strategic Choices of China Banking Sector,F832.2
  15. Competitive Strategic Analysis of Real Estate Enterprises Based on Low Carbon Economy,F205
  16. Our independent Institute of Development Features,G648
  17. A Study on the Development Strategy of Wuhan ZJ Logistics Co., Ltd.,F259.23
  18. Planning and Development of International Logistics Zone of Tianjin port Free Trade Zone,F259.27
  19. BA Project Consulting Management Company Development and Strategic Research,F282
  20. The Development Strategic Research on W International Freight Forwarding Co. Ltd,F259.2
  21. Study on Development Strategy of Solar Thermal Industry of Linuo Group,F426.6

CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
© 2012 www.DissertationTopic.Net  Mobile