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HTC e-commerce business model of the company

Author: ZhouGang
Tutor: LuRuoYu
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: B2C E-commerce Management model Continuous operation
CLC: F724.6
Type: Master's thesis
Year: 2010
Downloads: 237
Quote: 0
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Abstract


Nowadays, Internet has fully involved in our life and is playing more and more important role in economic areas. E-commerce is a business derived form the development of the Internet. B2C e-commerce (Business to Customer) its core is to use traditional commercial model on the Internet now turn affect and change the traditional Business model through the development of itself. More people choose to use this model to start business.Problems may appear (such as company orientation, establishment of management mode, carrying out the marketing operation, the enterprise internal fluid, arousing the enthusiasm of your employees, etc) in the pioneering process for using B2C. Those problems above exist in many small and medium-sized B2C enterprises also emerged in the management of HTC e-commerce Company.HTC Company chose B2C e-commerce of its entrepreneurship. After surveying the client’s requirement, HTC made clear to use the model combined with directory marketing and e-commerce marketing to sale maternal products and adopt the None-store Retailing and call center serving collaborated with logistics. Four points exact attention, commodity procurement, the effectiveness of publicity, call center service quality, logistics service quality, the enterprise could have a sustained and orderly development under the well control of the four above.Company management is based on continuous profit. But HTC e-commerce Company’s gross margin was low and it belonged to capital and labor intensive industry. So HTC Company made a double choice that can produce benefits:first get ways to increase gross margin, then try to make scale to attract investment risk or big shareholders capital contribution to expand the scale in order to exceed competitors.Reducing the procurement costs, expanding sales revenue, optimizing the company management and operation process, improving the worker’s efficiency, etc could be use to increase the gross margin.A good business model needs well investment, operation team and policy support. Lacking one of the three will influence the prospect of business. Accurate positioning, smooth operation and catching the opportunity are critical to the success of small and medium-sized enterprises.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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