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Airline revenue management theory, application and innovation research

Author: ZhangYongLi
Tutor: WuYuHua
School: Tianjin University
Course: Management decision-making and logistics technology
Keywords: Revenue Management Overbooking Sales Management Demand Forecasting Travelers choose Cargo revenue management Air transport
CLC: F560.6
Type: PhD thesis
Year: 2005
Downloads: 897
Quote: 2
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Abstract


Revenue management is a demand for micro- sales management ideas, is a set of requirements for the micro- management of product development and sales of scientific methodology . Based on the results of theoretical studies on revenue management depth analysis , based on the model of airline revenue management decisions carried out a detailed study and make a super- sales potential decision model ; decision model for optimal allocation of seats divided into single and multi- leg flight leg flights were studied, analyzed the single- leg EMSR model and its use , based on analysis of a multi- leg leg - a variety of virtual class seat allocation optimization model to analyze the use of mathematical programming model is proposed demand value equalization optimization of multi- leg seat allocation method . Flight bookings and the level of passenger demand forecast revenue management decision models can play a key role in data entry . In this paper, the formation mechanism of demand for flights departing flights were discussed based on demand forecasts and ways reservation through historical data to predict the level of demand for flights and the reservation method is analyzed in detail , including regression method , incremental prediction method and seasonal index adjustment method has been applied in the development of revenue management systems among ; differential autoregressive moving average method flight Demand forecasting discussed ; established a route -based micro air transport market demand econometric model ; analysis the customer's buying decision process and the selection of the market based on customer model . In addition , this paper also established a research cargo revenue management system, the cargo capacity of the long-term allocation model , you can use space projections of overbooking cargo space , cargo capacity of free sale sales process control , freight market demand analysis and forecast , air cargo pricing and valuation and other content depth and detailed analysis .

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CLC: > Economic > Transportation and economic > Air transport and economic > Air transport economic theory > Shipping business organization and management
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