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Inner Mongolia Yidong Coal Group Development Strategy Research

Author: DingMin
Tutor: GuoXiaoChuan
School: Inner Mongolia University
Course: Business Administration
Keywords: YiDong Group Development Strategy SWOT Analysis Coal Industry
CLC: F426
Type: Master's thesis
Year: 2011
Downloads: 132
Quote: 1
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Abstract


Under the market economy conditions, an enterprise is an open system.Only when an enterprise is always aware of the external environment on which its survival depends on,understands deeply its internal conditions, pursues the advantages and avoids the disadvantages, develops its strong points and avoids its weak points and formulates its future development strategies, the enterprise can establish itself in an impregnable position in the competition that is becoming more and more furious.Business strategy is the significant developmental plan of the whole enterprise, based on its future,to maintain and strive for sustainable competitive advantage. When make the strategy,every enterprise must take the existence and development as starting point and end result according to its characteristics and advantages.As a basic energy, coal plays a decisive role in China’s energy consumption structure. In recent years, the demand of energy consumption is stronger, so the coal enterprises show a good momentum of development. But with the formulation of interference policies, such as energy efficiency enhancement, resources conservation and environmental protection, by the government, the coal enterprises will face the huge challenge. So they must adapt to the environment, change the traditional "three highs"(high consumption, high energy consumption and high pollution) extensive development mode, improve the governance structures, extend the industrial chains, and sharpen the independent innovation abilities, to raise efficiency and benefit of the enterprise operation, and to realize the harmonious development, of the economy and the society.This paper takes YiDong Group Company as the research object.Fistly, it analyzes systemicly the external environment of the company based on politics,law,economy, social culture,technology,etc. Secondly, it alsanalyzes the production,finance,orgnizaion,HR structure of the company. And then, it uses the method of SWOT, confirming the advantages,disadvantages,opportunities and threats of the company,and based on the those factors, it puts forward the strategy of the enterprise,that is YiDong Group Company should rely on the mining industry,to build itself into large and strong trans-district, trans-industry and trans-system of ownership group company. Lastly, based on the excuation of the development strategy of YiDong Group Company,the paper demonstrats excuation advices.

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