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Analysis of Operation Countermeasures for Changchun Heat Group

Author: ShiMingJun
Tutor: GuSuiShan
School: Jilin University
Course: Business Administration
Keywords: heat enterprise development strategy operation countermeasure SWOT analysis
CLC: F276.1
Type: Master's thesis
Year: 2012
Downloads: 57
Quote: 1
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Abstract


Today the world economic turmoil and development exist, the development ofthe public service state-owned enterprise is significant to the national basic life leveland national economy safety. As to the current world economic situation, thecomplete market economy system cannot solve all problems. Building a system whichcan improve the market economy and prevent the economic turmoil is very importantfor all of the countries. As the market economy complementary, the public servicestate-owned enterprises not only can protect China’s economic development andpeople’s livelihood, but also can inhibit the market fluctuation when the externaleconomic environment appears unexpected events. Therefore the development of thepublic service state-owned enterprises is one of the strategies for our countrydevelopment.With the introduction of Chinese "12th Five-Year Plan " and the followingdevelopment police, the state-owned enterprises will reform deeply. The developmentand construction of public service state-owned enterprises is one of the importantreforms. As one of the large state-owned enterprises in Changchun City, ChangchunHeat Group also research the methods of operation countermeasures to match up toinfrastructure construction policies of the municipal government.Changchun Heating Group is a unique public state-owned enterprises inChangchun city. It takes the important task of the Changchun City Public heatingproject. Now the enterprise is in the stable stage of development, and already becomea strong competitive enterprise in the heating industry. It is the market leader in the city.With the current business environment and the requirement of public service, thecompany meets some difficulties such as raw materials price raising, difficult charging. This phenomenon generally exists in the Northeast. In the Northeast, the heatingcharging rates dropped to50%in the end of2009, and the amount of the heatingcharge is more than20billion. During the past three years, the percent of heatingcharge in Changchun, Shenyang and other cities gradually decreased, and heatingcharge makes heating enterprises difficult to get their profits. Meantime, theenterprise continue expand their heating network, and have to operate in debt.Develop effective operation strategy is the main point of this thesis. This paperuses the theories and methods of management, analyzes the heating industrydevelopment status and Changchun Heating Group operating situation, including theoperating characteristics, management strategy, key financial indicators, and useSWOT to determine the enterprise’s advantages, disadvantages, chances and threats,then make the overall judgment of the enterprise, finally determine the direction of thedevelopment. Therefore, the paper determine the development strategies of ChangchunHeating Group, and make up the operation countermeasures, including brand buildingstrategy, market development strategy, supply chain improvement strategy, innovationstrategy and human resources development strategy. Finally, this paper expounds thestrategy implementation, including organization and system support, operationresource support and external resources support. The research seeks to connect thetheories with practices to achieve scientific and practical unity and to make a feasibleplan for enterprise development.

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CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > State - owned enterprise economy
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