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The International Operation of Silk Quilt Enterprise

Author: ZhangChenLei
Tutor: YuanJianXin
School: Suzhou University
Course: Business Administration
Keywords: silk quilt enterprise internationalization strategy
CLC: F272.3
Type: Master's thesis
Year: 2013
Downloads: 36
Quote: 0
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Abstract


The main object of this paper concentrates on the international operation of mulberrysilk quilt manufacturer. Consider China’s actual situation, the silk quilt manufacturers areunder the category of SMEs.Firstly, it introduces the essential and characteristics of SME’s international operationon the background of world economic in the trend of region-basis, collectivization andintegration. Next, SMEs operating theory is issued, emphasizing on foreign investmentcycle theory, small-scale technology theory and technology to be localized theory toanalyze the significance of the international operations of SMEs in China. In addition, thepaper analyzes the feasibility and necessity for SMEs in China to conduct internationaloperation, combining the status of international operation at the present time.Due to the industries, which SMEs involve, are very complicated, this article focuseson the silk quilt enterprises to conduct in-depth analysis and do SWOT analysis oninternational operation. Combined with the conclusions of the SWOT analysis above, thearticle issue the SEMs operation strategies based on the SMEs International operationtheory.Finally, the article introduce the silk quilt industry status in Jiangsu, China, and citedthe well-known leading silk quilt enterprise T as example, coving the information ofbasic situation of T enterprise and its international operations try for reference.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making > Operating decisions
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