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The Study on the Application of Management Information System in Enterprise Strategy Implementation

Author: GongShengJun
Tutor: HuangDan
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Enterprise Strategy Strategy Implementation ManagementInformation System Organization Structure Business Process Reengineering Performance Evaluation Strategic Alignment Model
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 145
Quote: 0
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Abstract


After an enterprise strategy is developed, the success of achieving thegoals of the enterprise strategy depends on the effective implementation ofthe strategy. Management factors, such as organization structure, corporateculture and business process flow, provide the necessary supports for theimplementation of the strategy. In order to adapt and support the needs ofcorporate strategy, organization structure needs to be restructured to ensurerapid response to the strategic environment; business process flow also needsto be reengineered according to the strategic requirements, so that it canprovide the support of business process for the implementation of the strategy.But the restructured organization and integrated optimized business processflow require a supporting system to ensure no deviation from the strategicdirection during the process of implementing the strategy which has thecharacteristics of long-term, comprehensive, whole organization participationrequired in the functional level. Management information system as animportant fundamental strategic supporting tool can provide support to theimplementation of corporate strategy by profound impact to theorganizational structure, process optimization and reengineering,performance evaluation. Under fierce competition in the industry environment, Company TSingapore is facing great market opportunities under the background oftechnological upgrading in electronics industry, so she combined theopportunities with its own resources and capacity, developed a new strategyto become a "total solution provider", and in order to achieve strategic goal,Company T acquired an equipment design and manufacturing company tocomplement the shortfall, so the next is how to integrate the company’soriginal Materials Division with the newly acquired equipment division, tocreate a strategic synergy effect, which will reinforce the company’s positionas a "total solution provider". This thesis, basing on the alignment modelbetween management information systems and enterprise strategy (StrategicAlignment Model, referred to the SAM model), is to study the supportingrole of the management information system of company, which is developedby aligning to the company’s strategy, and then a conclusion is drawn: thecontinuity, long lasting, complexity and detailedness of implementingstrategy requires a supporting system to ensure the implementation of thestrategy. Management information system aligned with the company’sstrategy can improve the ability of implementing enterprise strategy throughthe support to the organizational restructure, business process reengineering,and the ability to execute a strategy is the key to achieve strategic objectives.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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