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Strategy Planning for Regional Development Enterprises

Author: WangZuo
Tutor: GuYuanXun
School: Beijing Jiaotong University
Course: Business Administration
Keywords: development area regional development enterprise operation strategy design mode
CLC: F272
Type: Master's thesis
Year: 2012
Downloads: 119
Quote: 0
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Abstract


Regional Development Enterprises, taking developing the zone as the main business, is a group of enterprises developed rapidly accompanied by the development of economic and technology zone in China. Since various kinds of development zones entered a fast development period, a series of problem need to be solved to maintain sustainable development such as how to obtain resources, how to replicate development mode, how to expand operations and etc. Therefore there is an urgent need to sort out and plan the development of enterprises as well as design operational strategy by applying strategic management theory, more specifically, to conduct in-depth study on core competitiveness, development direction, operation mode and the route of realization.Based on the exploration of background, current situation, mode and development trend of the regional development enterprises, especially on the study of the operation mode of listed regional development companies, this essay tries to summarize and analyze the operation mode of mature regional development enterprises, propose the basic pattern on how to design business strategy, specifically, to design the business strategy from the common characteristics as well as the individuality according to different businesses of the regional development enterprises. To plan and design the basic operation mode, development direction and organization mode in the common design, and meanwhile, in the individual design, to put forward the major analysis of business strategy by studying thouse disign ideas in different operation modes, character traits of the enterprises, and core competitiveness, and focus on the sustainable development of resources, internal and external environment, organization structure, operating mode and profit mode in the individuality design. Founded on the above analysis and summary, the essay designs specific business strategy for the case company by applying competitive strategy in the common design as well as in the individuality design, puts forward the core competitiveness, development direction, operation mode and the route of realization for the case company.

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