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Study on the development strategy of credit card business, China bank Taizhou branch

Author: HuaYuJuan
Tutor: FengJunWen
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: Credit card Enterprise development strategy environment analysis Marketing strategy
CLC: F832.2
Type: Master's thesis
Year: 2013
Downloads: 5
Quote: 0
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Abstract


At present, the credit card business in various commercial Banks has become a retail business innovation platoon guide. However the commercial bank credit card business for also is becoming increasingly fierce. How to ensure that credit card core index keep high speed growth, quantity and quality, so as to create a new situation of the development of the credit card business, become the information in this paper.This paper uses the enterprise development strategy theory method and model to analyze the bank of china TaiZhou branch credit card business has conducted the analysis research. First of all, on bank of china TaiZhou branch credit card business development present situation, the environment analysis, in the full analysis of the environment analysis of credit card business faces opportunities and threats, and have the advantages and disadvantages after, according to the analysis results worked out the environment analysis of the credit card business development strategy and implementing measures, will further establish and consolidate the environment analysis of the credit card business market advantage is of practical significance to other Banks, will also credit card business and the development of the whole industry bring inspiration and reference.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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