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SOYJOY Soybean Nutrition Stick Advertising Photography

Author: LuoJing
Tutor: PanYunHua
School: Zhejiang University of Technology
Course: Art and Design
Keywords: SOYJOY Soybean Stick Advertising Photography
CLC: J412.9
Type: Master's thesis
Year: 2013
Downloads: 17
Quote: 0
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Abstract


The graduation project topics "SOYJOY soybean nutrition stick advertisingphotography. The VV Group’s new products Vivian chew beneficial chewing soybeannutrition bars market awareness is not high,pre-promotion ineffective. The designhope advertising appeals to "lose weight"", slimming" is converted to "health","nutrition", by shooting a group of advertising photography, the performance ofnatural products and nutrition, and production according to the advertisingphotography product brochure beneifcial Vivian chew chewing soy nutrition bars toadd an auxiliary advertising.The ifrst part of the research report. Investigation theme Vivian chew beneifcialchewing soybean nutrition bars Marketing and Advertising. First, the background ofthe product brand and product functionality understanding. Then do sampling surveyquestionnaire form their female consumers understand their main demand andconsumption of snack products. Finally, the focus of research Vivian chew beneifcialchewing soybean nutrition bars existing advertising to provide the factual basis for thedesign.The second part of the literature study. The female consumer psychology andconsumer behavior theory. Through the study and analysis of the literature, grasp thefemale consumer psychological characteristics and consumption patterns of behavior,so as to provide theoretical guidance for the design of creative ideas and expression.The third part of the design practice report. Speciifcally addressed the entireprocess of design practice. Market basis and theoretical basis of design topicselaborate, creative ideas on the design and operation of the program description,complete and clear record of the whole process of design. Finally, a summary of thedesign process and thinking.

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CLC: > Art > Photographic Art > A variety of photographic art > Advertising Photography
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