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Advertising Photography Creative Visual Deviating from the State

Author: NanZheng
Tutor: YangGang
School: Zhongyuan Institute of Technology
Course: Art of Design
Keywords: Advertising photography creative thinking deviating from thestate
CLC: J412.9
Type: Master's thesis
Year: 2013
Downloads: 6
Quote: 0
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Abstract


Advertising photography as one of professional photography art categories, foradvertising art performance design provides an important source of the image. Withthe help of photography art is a unique language performance advertising informationdissemination art technique. Advertising photography has a special documentaryexpression, and advertising photography image can get very strong sense of reality,give a person with high authenticity and reliability, and advertising photography tovery tempting to picture people reflect commodity characteristics and information,often to its transmission in the contents of advertisements. As an important means ofadvertising performance, advertising photography picture meets the consumer goodsto a variety of imagination, become the most important modern advertising message isone of the forms. Advertising photography a lot of intervention in commercial fields,which are widely used in commercial advertising campaign. Advertising photographycreation and product market and commodity circulation close continuous together,advertising photography art is a commercial art.Advertising photography is different from other art photography categories. It isnot to the art aesthetic and the artist’s personal emotion and artistic ideas as the mainpurpose, but to spread business information and advertising idea for motivation, caterto consumer and other advertising object’s appeal, the pursuit of advertising effect,and in order to enlarge sales as the ultimate goal. Advertising photographycommercial characteristic requirement advertising photography should fully displayand transmission commodity information. However good advertising photographyoften also has a strong artistic quality and visual effect of deviation. Advertising photography as the art of photography a category, has its own particularity of theartistic performance. This paper to creative advertising photography and advertisingphotography visual deviation state were studied. Summing up advertisingphotography creative visual deviating from the state of value, concept, performancemeans, as well as the characteristics of visual form for future advertising photographylanguage innovation, advertising photography creative performance to seek moreeffective quick creation method.

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