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SWOT analysis of Weifang modern agricultural tourism development strategy research based on

Author: QinXiaoTang
Tutor: HuangRuiFen
School: Ocean University of China
Course: Rural and Regional Development
Keywords: Agricultural tourism Development mode SWOT analysis countermeasures
CLC: F592.7
Type: Master's thesis
Year: 2012
Downloads: 7
Quote: 0
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Abstract


Ecological tourism agriculture, it is necessary to solve in the development of agriculture and tourism in the coordination of the coupling problem. The core is to promote the agriculture tourism service supporting functions, to increase the income of peasants, protecting farmers’rights and interests, promoting rural economic and good and fast development, Basic requirement is tourism agriculture, realizes, maintains, develops the good farmers’fundamental interests as a tool to promote ecological tourism agriculture work starting point and the foothold; Fundamental way is to coordinate, the tourism and agricultural resources integrated planning, and form the effective mechanism of tourism agriculture; The breakthrough is to promote traditional agriculture to adapt to the development of tourism quality service-oriented agriculture transformation; The basic goal is to make the agricultural and tourism coordination common development, promoting the increase in farmers’ income, in this big background, in order to further enrich weifang area tourism industry connotation, active region tourism market content, promote tourism product added value and market competitiveness, the development of ecological tourism agriculture is the only way. Weifang area ecological tourism agriculture development, help to realize the leading tourism products and auxiliary products supplement each other, realize protect the ecological environment and mining ecological value of the benign unityThis paper research goal is to discuss the weifang tourism agriculture development situation and the development mode, in solving weifang modern tourism agriculture development in the process of problem for tourism agriculture development, the construction of new socialist countryside to provide theoretical support and reference. Research mainly includes the following four aspects:first, through the literature sorting method, the development of the study of domestic and foreign tourism agriculture, tourism agriculture and the characteristics, types and other related content. Secondly, through the SWOT analysis method, combined with weifang tourism agriculture actual situation, has analyzed the weifang tourism agriculture development strengths, weaknesses, opportunities, threats, etc. Again, through the method of questionnaire, this paper analyzed the weifang tourism agriculture tourists influencing factors, including the basic situation of the respondents, tourism behavior characteristics, tourism intend to analysis and choice of leisure tourism agriculture will, etc. Finally, in combination with weifang tourism agriculture development strengths, weaknesses, opportunities, threats and weifang tourism agriculture tourists influencing factors was proposed based on the weifang tourism agriculture development countermeasures and Suggestions, including establishing agricultural quality design of production system, build tourism type agricultural and sideline products processing system, development experience interactive leisure agriculture system, strengthen the market development and marketing system, perfect infrastructure supporting system construction, etc.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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