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The Study of Shanghai YC Packaging and Printing Co., Ltd. Enterprise Annuity Market Management

Author: ChenWenYuan
Tutor: MaiYong
School: East China University of Science and Technology
Course: Business Administration
Keywords: Supplementary pension Trust management Social security Development
CLC: F274
Type: Master's thesis
Year: 2014
Downloads: 36
Quote: 0
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Abstract


In recent years, elderly population continues to increase in China, gap of pension become more and more. These lead to social pension crisis. Retirement life becomes a hot social concern. Social security can only maintain the basic life. People look forward to supplementary pension will raise the retirement living standard.In1991, China began to establish supplementary pension system, but the effect is not obvious. In2005, China announce37supplementary pension funds administration. Our supplementary pension model is geared to international standards. Enterprise can choose supplementary pension funds administration by themselves and get better service. This mark the reform for the marketing of China supplementary pension administration began.But until now, the coverage of supplementary pension is low, and the development is slow. Most retirees still depend on social pension. The substitution rate of supplementary pension is less than1%. First, employees lack of enthusiasm because of inflation. Secondly, supplementary pension will increase the business spending. In some enterprise which have already established supplementary pension, the employees may feel supplementary pension funds is too less to raise retirement living standard. Supplementary pension is not plays an important role in employee motivation.This paper will research the theory of supplementary pension. Compare the theory of Chinese supplementary pension with America and Japan. Finding out the reason why the development of Chinese supplementary pension is slow.By analyzing cases, the paper will find out expect and attitude of the enterprise and employees, when they face the supplementary pension.Through the apply theory to reality, analyzing Chinese supplementary pension, and giving some suggesting to promote the development of Chinese supplementary pension.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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