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GK Logistics Market Competition Strategy

Author: JinLing
Tutor: TangXiaoHua
School: Liaoning University
Course: Business Administration
Keywords: Third party logistics Medicine circulation Enterprise competition strategy
CLC: F259.23
Type: Master's thesis
Year: 2012
Downloads: 10
Quote: 0
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Abstract


With the cause of the rapid development of China’s socio-economic, medical and health industry has also experienced rapid development as a career is closely related with the masses. Among them, the pharmaceutical logistics industry as an important guarantee for the medical and health system is running gradually being social attention. GK pharmaceutical distribution enterprises third-party logistics, for example, to study and explore how the rapid development of China’s pharmaceutical and health care context of the rapid development of China’s pharmaceutical logistics industry.GK pharmaceutical distribution enterprises to establish the Northeast’s largest pharmaceutical logistics service providers for their own development goals, relying on the existing resource advantages go by five-step strategy to gradually achieve this strategic goal. The GK drug circulation enterprises establishment and development of countries, especially the needs of the medical security system in Northeast GK drug companies of their own development needs of pharmaceutical logistics industry development needs. Establish and improve the medical logistics system, to the progressive realization of the pharmaceutical companies for the masses of the people and for the enterprise’s own goal.Article a total of five parts. The first part briefly discusses China’s pharmaceutical industry, as well as the development status of the pharmaceutical industry, logistics and related scholars discussed the issue briefly describes the research method and innovation. The second section describes the basic background of this case, including the macro background of the development of enterprises and industry background. The third section describes the basic circumstances of the case. With enterprise development history, the business development goals. The fourth part of the case conducted in-depth analysis, including the use of the five forces model, Enterprise development strategy analysis and4P analysis. Finally, the strategy proposes the development of enterprises.GK drugs in circulation enterprises is in the context of new health care reform in our country in particular, is the northeast region medical and health career development of the practical need to set up medical and health service targets professional logistics enterprise, the enterprise to establish and development for our medical health career and people’s lives and health has a very important strategic significance.

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CLC: > Economic > Economic planning and management > Material economic > Countries in the world material economy > China > Supplies business and management
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