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The Research of Profit Model of E-commerce

Author: LanCaiHong
Tutor: ChenPing
School: Dalian Maritime University
Course: Business Administration
Keywords: Electronic Business Business model Profit model
CLC: F275
Type: Master's thesis
Year: 2013
Downloads: 420
Quote: 0
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Abstract


As Internet technology continues to progress, Internet e-commerce has become an important emerging industry. Especially in the last few years, e-commerce has been developing rapidly, its share is growing both in the number and size of transactions. At the same time, while we found that the development of e-commerce enterprises in full swing, and on the other hand, every day, a large number of losses on e-commerce enterprises, the reports of bankruptcy prevalent. At this time we have to think about a problem:What are the key factors for the existence and development of e-commerce businesses? Why electric commercial enterprises to profit so difficult, what are the succeed elements of electric commercial enterprises This series attention was focused on the profit model of electric commercial enterprises. Current electricity supplier enterprise profit model is still relatively simple and obvious, is still in a preliminary stage, lack of in-depth study corporate earnings for electricity providers.The rapid development of electric commercial enterprises in practice, attracts a large number of experts, scholars to do theoretical research. However, while constantly fully electric commercial enterprises basic theoretical research, the theoretical study of the profitability of the business model of the electricity supplier does not have much of a breakthrough. This is because the e-commerce itself relies on Internet technology and development, in order to conduct business via the Internet, it must have developed Internet application technology; on the other hand, because, e-commerce relies on Internet technology, but this is only a tool. The key core lies in the business model, is only able to generate profit business model in order to survive in the competition and development. E-commerce profit model theory bred and produced in the environment of e-commerce theory and practice, is based on the theory of traditional business and mode of operation of the further deepening and innovation. Current, on the one hand, a large number of enterprises continue to enter the field of e-commerce industry, on the other hand, a day and a large number of the poor management of the electricity supplier companies went bankrupt, so to say, the profitability of the business model of the electricity supplier for upcoming-business entrepreneurs to enter the electricity supplier, or already have major significance for business electricity supplier companies in setting.This thesis mainly research e-commerce enterprise profit model. Firstly,the author introduces e-business enterprises in China and the development status and relevant theory of e-commerce and e-commerce businesses, and describes the type and characteristics of China’s e-commerce enterprises profit model, further summarizes the choice of the profit model of e-commerce businesses and their determinants, and analysis of the future evolution of the profitability of the business model of China’s electricity supplier. Articles full range of multi-angle analysis from the point of view of the profitability of the business model of the electricity supplier. So the paper has a certain reference value for the business development of the e-commerce businesses.

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CLC: > Economic > Economic planning and management > Enterprise economy > Corporate Financial Management
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