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Research on Chinese Social Commerce Based on SNS

Author: LiuLiuZuo
Tutor: MaHuiMin
School: Huazhong University of Science and Technology
Course: Management Science and Engineering
Keywords: Social Network Service Social Commerce Business Model Profit Model
CLC: F49
Type: Master's thesis
Year: 2012
Downloads: 28
Quote: 0
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Abstract


With the rapid rise of social networking sites and e-commerce, Social Commerce isbecoming a hot property. Socialization of e-commerce, it simply is a combination ofe-commerce social media social characteristics (Share, reviews, comments) and social graph(social relations) and the formation of a new type of e-commerce services, popular point thekind of goods sold through social media e-commerce services. With social networking sitesand routes of transmission of the SNS, micro-blog, social media, network media,self-generated content through social interaction, users and other means to assist in thepurchase of goods and sales practices.The emergence of Social Commerce, is designed to help customers reduce the cost ofonline shopping, digging the needs of potential users shopping. This article will focus onanalysis of third-party Social Commerce platform, based on its current development, is themost independent of the use of the two key factors of the social, e-commerce business modeldeveloped, rather than focus on the service at a party or in the form of the existing businessauxiliary exist. The domestic Social Commerce platform to carry out in full swing, but thehomogenization of the phenomenon is very obvious, and the range of users and contentsources are development bottleneck. The comparative study of the three basic forms of SocialCommerce in China, select one of the more popular with users of third-party e-commerceplatform of social case, the use of the nine-factor model of Osterwalder’s business modelanalysis to explore suitable for domestic socialization mode and earnings mechanism of thecommercial development of the e-commerce platform. Then I pointed out the problemsencountered in the development of social e-commerce platform, effective remarkabledevelopment strategy, has a certain theoretical and practical significance of the emergingSocial Commerce development.

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