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Gold Bai Shi Prepaid Card Project Business Model Design

Author: ZhouZhiGuo
Tutor: YueYiDing
School: Central South University
Course: Business Administration
Keywords: prepaid card business pattern profit model
CLC: F722
Type: Master's thesis
Year: 2012
Downloads: 27
Quote: 0
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Abstract


Along with the policy which treat the prepaid card as one of the tripartite pays industry, the government will manage it in a unified way, which means that the prepaid card industry is going to face a new development direction. Although, with the consideration of compliance management, government would establish a series of regulatory measures which may affect prepaid card enterprise’s profit space in a period of time, however, whether from a policy level or social application level, the healthy development of the prepaid card industry has important significance on the payment enterprise and retail industry.As an important part of third party payment, prepaid card has the ad vantages of convenience, efficiency and a wide use. It can not only meet the consumers’ requests of easy consumption anytime and anywhere, but also brings a new profit-growth spot to prepaid card issue merchants and alliance merchants and upholds societal benefit. Prepaid card paym-ent provides an access to achieve non-cash payment in our country, so the research on prepaid card has certain foresightedness and realistic significance.Prepaid card business mode is now developing from the closed type of one single merchant consumption to the open type of alliance merch-ant consumption and from the use of one single industry to the use of multiindustry. Combined with several functions like online shopping an d convenient service, it is now gradually changing the consumption habit s of consumers. With an increasingly stringent financial regulation, ope n type prepaid card issued by authorities which is widely use will be the general trend of development. A brand new market opportunity will sur ely come to the enterprises which are able to issue cards.In this article, I choose the research of King Pesi prepaid card proje ct as an entry point, and make analysis according to the market circumst ances of prepaid card industry, the market demand of prepaid card and i ndustry scale in order to confirm that prepaid cards have a big market demand and market feasibility. Combined with comparative analysis of competitors, I design the best business mode of King Pesi prepaid card p roject. Through the research of the profit model of King Pesi prepaid car d, I confirm that this project will be profitable, that is, it has financial fe asibility. At the same time the project will be able to optimize resource allocation efficiently, create employment opportunities, promote other industry development and offer an excellent social effectiveness.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Business plan and management
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