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Our tea beverage industry competitiveness study

Author: WangKeMing
Tutor: LiuZhongHua
School: Hunan Agricultural University
Course: Tea Science
Keywords: Tea drinks Industrial competitiveness Diamond Theory
CLC: F426.82
Type: Master's thesis
Year: 2008
Downloads: 1058
Quote: 2
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Abstract


As people of tea ingredients, function better understanding, as well as \Our tea beverage industry after more than ten years of cultivation, to obtain rapid development. However, from raw material processing, technology investment, brand creation, marketing and other aspects of view, tea beverage industry as a whole is still in the factor-driven to investment-driven stage of transformation, direct the performance of industrial competitiveness is low. Moreover, China has widely participate in international economic competition and cooperation, the domestic industry with the international market becoming increasingly close. If no timely response measures, not only difficult to consolidate and expand the international market, the domestic market will be a huge impact. The author in the history of the development of tea industry and the reality on the basis for the empirical analysis, relying on the theory of industrial competitiveness, competitiveness evaluation index around the industry, using Michael Porter (Micheal Porter) \tea beverage industry competitiveness of the reality of the situation, and designs to enhance the competitiveness of its industry countermeasures. This article first tea beverage industry competitiveness to explore the basic meaning is mainly based on the basic theory of industrial competitiveness for the development of the practice of tea drinks, tea drinks industry competitiveness on the basic meaning to be determined. Then according to industrial competitiveness and the current theory, the formation mechanism of the industrial competitiveness of different research methods, scientific and systematic follow focus and accuracy combined feasibility and operability of the three principles, build tea beverage industry competitiveness evaluation index system. Finally, drawing on Porter's diamond model, the article proposed research paradigm. Both through production factors, demand factors, relevant to support industrial and corporate strategy and organizational structure of the \Specific to the industrial development as the goal, combined with industry life cycle theory to determine the appropriate countermeasures system: a comparison of productivity in the industry for tea drinks market structure, market behavior and market performance empirical analysis and theoretical outlook; Second, the use of industrial life-cycle theory to explore ways to present comparative advantages into competitive advantages that will translate into real market potential markets, namely through the competitive model of innovation to optimize the allocation of resources, to extend the industry's growth, enhance industrial competitiveness; Third, promote the industry combination of resources, the implementation of low-cost strategy. Currently, tea drinks market is in a pitched battle stage, whether it is being engaged in pitched battle in the business or those who are ready to enter the tea beverage market foreign competitors, take the low cost is necessary, and the implementation of cost-effective way to promote the industry mix of resources; Fourth, the combination of the use of marketing strategies. With the development of the market and competition intensifies, tea beverage companies are unable to meet any single marketing strategy competition in the market, use a combination of a variety of marketing strategy is the development of tea industry, the inevitable choice; Fifth, the optimization of human resources development and management, breeding industry competitive Fountainhead. Because tea drinks market is rapidly expanding and market competition, making the company's human resources requirements continue to present new challenges. The development of rational human resources strategy, survival and development of enterprises has a crucial significance. Six, tea drinks industry and related industries marriage of capital and technology.

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