Dissertation > Excellent graduate degree dissertation topics show

International Marketing of Huawei Company

Author: SunJian
Tutor: ZhaoPing
School: Tsinghua University
Course: Business Administration
Keywords: Huawei International Marketing Factors leading to success Telecommunication System
CLC: F626
Type: Master's thesis
Year: 2005
Downloads: 1655
Quote: 1
Read: Download Dissertation


Established in 1988, Huawei Technologies is now the largest Chinese supplier oftelecommunication system, which specializes in R&D, production and marketing ofcommunications equipment, and providing customized network solutions for telecomcarriers in different areas. Huawei had been involved in international marketing since1996. In 1999, Huawei made a substantial breakthrough in overseas market and gotUS$50 million of contract value. Since then, Huawei almost doubled its annualoverseas sales each and ever year. In 2004, Huawei’s overseas sales reached US$2.28billion.This article gives a full review of the course of Huawei’s internationalmarketing in the past 8 years, analyzes the reason why Huawei’s overseas marketinggot such a high speed expansion, summarizes the factors leading Huawei to success.The article tries to provide some basic rules and practice to other Chinese high-techcompanies for their reference when stepping outside.

Related Dissertations

  1. SH household carpet International Marketing Channel Strategy,F426.81
  2. A Study on International Marketing Strategy in Accelink,F626
  3. Research on International Marketing Strategies of MQ Automobile Company,F426.471
  4. NGN Network Planning and Softswitch Technology,TN915.02
  5. The Analysis of Huawei for International Marketing Tactics,F626
  6. Independent Innovation Strategy,F272
  7. Research on Chinese Manufacturing Enterprise’s International Marketing Strategy on the Background of RMB Appreciation,F832.6
  8. The Research of Chinese Home Appliances Enterprises’ International Marketing Channel Model,F426.6
  9. A Study on the Possibility of Chinese Teahouses’ Overseas Operation,F719
  10. Research on the International Market of the Wild Edible Fungus in Yunnan Province,F752.6
  11. Research on SMES Expend International Market Based on E-CRM,F274
  12. Sport Marketing in China, from Sport Promotion to Brand Association,G80-05
  13. The Choice of International Marketing Strategy for Chinese Industrial Enterprises after China’s Entry into WTO,F425
  14. Integration of International Marketing Channels in the Environment of E-Business,F274
  15. An Empirical Study of Innovation Management by Huawei Technology Ltd.,F626
  16. Integrated Product Development: An Exploration of Methodology for Innovation & Application in China,F279.2
  17. ABC Company 's international marketing strategy adjustment,F274
  18. The Study on Cultural Differences of International Marketing Strategy,F274
  19. TMK market development and explore international markets,F426.7
  20. Huawei International Strategy Study,F279.26

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile