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International Marketing of Huawei Company

Author: SunJian
Tutor: ZhaoPing
School: Tsinghua University
Course: Business Administration
Keywords: Huawei International Marketing Factors leading to success Telecommunication System
CLC: F626
Type: Master's thesis
Year: 2005
Downloads: 1655
Quote: 1
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Abstract


Established in 1988, Huawei Technologies is now the largest Chinese supplier oftelecommunication system, which specializes in R&D, production and marketing ofcommunications equipment, and providing customized network solutions for telecomcarriers in different areas. Huawei had been involved in international marketing since1996. In 1999, Huawei made a substantial breakthrough in overseas market and gotUS$50 million of contract value. Since then, Huawei almost doubled its annualoverseas sales each and ever year. In 2004, Huawei’s overseas sales reached US$2.28billion.This article gives a full review of the course of Huawei’s internationalmarketing in the past 8 years, analyzes the reason why Huawei’s overseas marketinggot such a high speed expansion, summarizes the factors leading Huawei to success.The article tries to provide some basic rules and practice to other Chinese high-techcompanies for their reference when stepping outside.

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