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International Marketing of Huawei Company

Author: SunJian
Tutor: ZhaoPing
School: Tsinghua University
Course: Business Administration
Keywords: Huawei International Marketing Factors leading to success Telecommunication System
CLC: F626
Type: Master's thesis
Year: 2005
Downloads: 1655
Quote: 1
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Executive Summary


Established in 1988, Huawei Technologies is now the largest Chinese supplier oftelecommunication system, which specializes in R&D, production and marketing ofcommunications equipment, and providing customized network solutions for telecomcarriers in different areas. Huawei had been involved in international marketing since1996. In 1999, Huawei made a substantial breakthrough in overseas market and gotUS$50 million of contract value. Since then, Huawei almost doubled its annualoverseas sales each and ever year. In 2004, Huawei’s overseas sales reached US$2.28billion.This article gives a full review of the course of Huawei’s internationalmarketing in the past 8 years, analyzes the reason why Huawei’s overseas marketinggot such a high speed expansion, summarizes the factors leading Huawei to success.The article tries to provide some basic rules and practice to other Chinese high-techcompanies for their reference when stepping outside.

Full-text Catalog


The first one Huawei overseas marketing of the Road     7-50
1.1 Huawei Technologies Company Description     9-11
1.2 Huawei's overseas marketing review     11-23
1.2.1 overseas marketing course     11-21
1.2.2 overseas marketing performance     21-23
1.3 Huawei's overseas marketing of the Road     23-42 < br /> 1.4 Huawei's overseas marketing challenge     42-48
1.5 Huawei's overseas marketing prospects     48-49
Appendix Huawei overseas marketing memorabilia     49-50
The first two off-color sheetfed offset market demand analysis     50-67
2.1 printing industry and printing machinery market status quo     50-56
2.2 08 type printing press market demand analysis     56-57
2.3 build regression equations and data collection design     nbsp 57-58
2.4 collect data ;   58-59
2.5 data Analysis     59-63
2.6 comprehensive analysis     63-64
2.7 Conclusion     64-65
2.8 validation, trends and forecasts     65-67
section 3 \> the reason SMS Alliance 3.2 China 's rapid development     network members 80-85
3.3 SMS marketing alliance system to analyze     85-88
3.4 Chinese network membership marketing prospects     88-98
first four solvent cellulose staple fiber technology projects investment economic analysis     98-120
4.1 General     98-99
4.2 project feasibility study     99-104
4.2.1 feasibility study is based     99
4.2.2 project Background and project construction necessity     99-104 < br /> 4.3 market Analysis and Forecasts     104-109
4.3.1 solvent cellulose staple fiber and related products features     104-105
4.3.1.1 The main fiber products     104
4.3.1.2 solvent cellulose staple fiber product features     104-105
4.3.1.3 solvent cellulose staple fiber development history     105
4.3.2 solvent cellulose staple fiber market demand     105
4.3.3 solvent cellulose staple fiber market supply     105
4.3.4 competitive market Analysis     105-106
4.3.4.1 domestic viscose staple fiber market analysis     Situation 105-106
4.3.4.2 the cotton industry     106
4.3.4.3 new generation viscose fiber     106
4.3.5 market Forecast     106-109
4.3.5.1 solvent -spun cellulose fiber market price forecasts     106-108
4.3.5.2 solvent cellulose staple fiber market sales forecast     108-109
4.4 project implementation plan     109-111
4.4.1 technical solutions     109
4.4.2 product solutions and construction scale     109-110
4.4.2.1 product solutions     109
4.4.2.2 scale     109-110 < br /> 4.4.3 marketing programs     110-111
4.4.3.1 Release cellulose fiber brand     110
4.4.3.2 build products to promote strategic alliances     110
4.4.3.3 Note defuse investment risk     110-111
4.5 Estimated investment and financing     111-114
4.5.1 Estimated Investment     111 - 113
4.5.1.1 investment estimates     111
4.5.1.2 estimate prepared on the basis of fixed asset investment     111
4.5.1.3 preparation methods and fees determined     111-112
4.5.1.4 nature of the investment division of the investment table     112-113
4.5.2 Financing     113-114
4.6 financial Evaluation     114-120
4.6.1 basic data     114-116
4.6.1.1 production scale and product solutions     114
4.6.1.2 production scheduling     114
4.6.1.3 period of the project     114-115
4.6.1.4 product Cost Estimation     115
4.6.1.5 sales price and sales tax     115-116
4.6.2 financial Evaluation     116-118
4.6.2.1 profitability     116-117
4.6.2.2 solvency     117-118
4.6.2.3 foreign exchange balance analysis     118
4.6.2.4 uncertainty Analysis     118
4.6.3 financial conclusion     118-120 < br /> Schedule directory     120-155
References     155-157
Thanks     157-158
CVs     158

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