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Research on the Strategy of Passenger Special Line Overbooking Based on Revenue Management

Author: YiLing
Tutor: ShuaiBin
School: Southwest Jiaotong University
Course: Transportation Planning and Management
Keywords: Revenue Management Passenger Line Overbooking Risk Service Recovery
CLC: U293.1
Type: Master's thesis
Year: 2011
Downloads: 93
Quote: 0
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With China's rapid economic development , China has entered the stage of large-scale construction of passenger dedicated line . In the context of China 's railway passenger flow increased gradually improve passenger designed line network , when speed passenger railway traffic near the transport capacity , China 's Passenger Line will face to the problem of how effective management tool to improve its seat utilization . This paper studies how to overbooking strategy successfully applied in the aviation industry , is introduced into the field of China 's Passenger Line , its main work is as follows : first analysis of the concept of revenue management , the generation and development of the demand forecast of revenue management , pricing , inventory study the contents of the three aspects of the management to do a brief discussion and in-depth to explore the concept of overbooking strategy , influencing factors , as well as the benefits and risks exist . Then reviews the definition and characteristics of the passenger line , from the revenue management industry application characteristics , Passenger Line of the operating characteristics of the aviation industry comparison analysis application environment Passenger Line Passenger Dedicated Line application of revenue management and overbooking feasible. And briefly explore the meaning of China 's Passenger Line Revenue Management , carry out a ways , and the need to implement overbooking strategies . The focus of this article is a reference to the French high-speed rail overbooking system , combined with the actual situation of China 's Passenger Line , assumptions about the Passenger Line overbooking problem booking processes and boarding overbooking reservation mode for China 's Passenger - correlation analysis, constructed the passenger Line overbooking model . And the Zhengzhou-Xi'an Passenger Dedicated Line , for example , the use of Monte Carlo simulation to compare the benefits with or without overbooking strategy and related sensitivity analysis , come to the railway line for passenger overbooking rate range . Finally, analysis of the passenger line in overbooking strategy faces two risks : the Karakura risks and DB risk , for both risk and the scientific forecast means to control the risk of overbooking . Determine passenger line in the implementation of the service recovery should follow the principles on the basis of , the proposed the the Passenger Line overbooking service recovery strategy to improve passenger satisfaction , loyalty , and PDL Companies benefit .

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CLC: > Transportation > Rail transport > Rail transport management projects > Passenger transport > Organization and management of passenger transport
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