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SNS website Quality Evaluation

Author: YangZiWu
Tutor: GaoYang
School: Central South University
Course: Management Science and Engineering
Keywords: SNS quality valuation index system evaluation model
CLC: F49;F203
Type: Master's thesis
Year: 2011
Downloads: 173
Quote: 0
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Abstract


As the Web2.0 wave swept through the Internet, including blog, RSS, encyclopedia (WIKI), P2P, instant messaging (IM) and other Web2.0 technologies including people completely changed the Internet. In particular, SNS (Social Network Service) social networking sites are springing up shot, widely welcomed and sought after by users.SNS in the fierce market competition, China’s SNS site you want to stand out and achieve better development, SNS sites must be given attention in addition to external marketing, the site itself is more important is the quality issue. Web site wants to sustainable development, there must proceed from its own efforts to innovation, develops technologies, efforts to improve site functionality and user experience, improve site quality. However, to date we have also studied the less. In view of this, this article discusses how to improve the quality of SNS website, to enhance the competitiveness of SNS site for the purpose of social networking sites on the SNS quality rating system established in-depth study.Firstly, it introduces the research purpose and meaning of this article, domestic and international quality of the site evaluation, SNS website Shejililun equivalency study and the lack of status, main contents of this paper will approach to the study. Then, the combination of site quality evaluation perspective and Six Degrees theory, a quality evaluation system for SNS website, its content, including all levels of the design of indicators, the index weight method of determining the method of data processing and error control from the perspective of in practice, questionnaire design principles, the determination of the sample. Finally, on the campus network users for the empirical analysis of the questionnaire, the quality evaluation of their site statistical analysis, a study of the sub-dimensions of the overall quality factor, and organize the site quality gap with the sub-dimensions of the relationship between expression, and then provide the conditions for the follow-up study. Regression model derived from the analysis, obtained the quality of the main indicators of SNS sites, thus providing for the SNS website operators to improve the quality of SNS site suggestions.

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CLC: > Economic > Economic planning and management > Management of National Economy > Production industry management
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