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Research on Developmental Strategy of M Group’s Enterprise in Low-carbon Economical Time

Author: CaoYuBao
Tutor: XiaYongXiang
School: Suzhou University
Course: Business Administration
Keywords: Low-carbon economy Strategic management SWOT Development strategy
CLC: F205
Type: Master's thesis
Year: 2011
Downloads: 85
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Abstract


At present, The textile industry is still one of our country national economic important pillar industries and one of international competition superiority quite obvious industries, meanwhile, it still is one of heavy pollution enterprise to the earth. Along with the low-carbon economical time’s arrival, our country textile industry will face the very stern low-carbon test, to adapt the external environment new situation well, the enterprise must in carefully examine the internal and external environment and in the full research interior superior inferiority foundation, the optimized enterprise’s resources deployment and the marketing functions, adjust the business strategy and the strengthened strategy management promptly, causes enterprise’s strategy to meet own development need, thus enhances own competitive power.This dissertation unifies the low-carbon economy the time environment, guided by the strategy management theory and the technological innovation theory and so on correlation theories, the utilization literature material law and the case analysis method, take the M Group as the object of study, in the generalized analysis M Corporation’s macroscopic environment, the industrial environment and in the internal resources ability’s foundation, has been clear about what the enterprise faces, e.g.: the Opportunities and the Threats, the Strength and the Weakness by the SWOT analytic method, then take the enterprise prospect, the mission and the strategic target as the instruction, proposed the company overall’s developmental strategy plan, has determined take the internationalization strategy, the multiplex strategy and the integrated strategy as company’s developmental strategy. Finally, to guarantee that the M Corporation strategy the smooth implementation, this dissertation proposed five safeguard mechanisms

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CLC: > Economic > Economic planning and management > Management of National Economy > Management of resources,environment and ecology
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