|
Real estate project planning is to apply scientific and standardized way of planning in real estate projects, real estate companies can make decisions more scientific and reasonable, avoid making wrong business decisions, and reduce business risks. Firstly the article summarizes the relational theoretical knowledge of planning of real estate projects, Including the meaning and the main content of real estate projects planning, the principles and the basic principles of real estate projects planning, the role of real estate projects planning and general procedure; Secondly we analyze the market environment of Jinwan International project, including the Macroeconomic environment, social environment, Tianjin real estate industry and regional competitors in the environment; Thirdly the paper discusses project positioning and planning and design of Jinwan International, including the SWOT analysis, customer and project positioning, and planning and design of Jinwan international; At last propose marketing strategies of Jinwan International project, including the core strategy of marketing, project marketing strategy, marketing model, and project marketing division stages and phases of the strategy proposals.
|