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Since china’s reform and opening 30 years ago, the national economy is increasingly notablely affected by the economic globalization and integration. Commercial banks in China do not only face the competition of banks in domestic, but also face the full range of competition of foreign banks,from the capital to the business, technology to the talents. China’s commercial banks, especially state-owned commercial banks, most of which borned out of the financial institutions in planned economy system, either in organizational structure, management mode, or in business, technological innovation, and so on, have a considerable gap compared with foreign banks. In the final analysis,that due to the deficiency of competitiveness. To this end, China’s commercial banks should quicken the conversion of concept, promote the integrated management, strengthen the comprehensive strategic management and enhance competitiveness systematically.In this paper, I study the hunan branch of ABC and probe into its strength and weakness by analyzing the bank’s status quo of competitiveness among members in hunan, based on the theory of the competitiveness of commercial banks.’For the status quo and the weakness, I discuss the way and step to promote the hunan branch of ABC through four aspects,that is the transition of the business strategy, risk management, reform of human resources and development of corporate culture. Although this is a case analysis of the competitiveness of the hunan branch of ABC, the conclusion, that suits for domestic commercial banks at large, can give some references to people who concern with the development of commercial banks.
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