Dissertation > Excellent graduate degree dissertation topics show

Regional penetration of the compound the Sichuan home and the supermarket chains Group business model

Author: HuWenFeng
Tutor: LiShiMing
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: retail competition regional penetration complex business model channel costs
CLC: F721
Type: Master's thesis
Year: 2010
Downloads: 32
Quote: 0
Read: Download Dissertation

Abstract


The current retail-market is showing unprecedented competitive landscape: industry profit is gradually diluted, declining corporate profitability, with strong offensive of international giants. And this situation will be worse, more and more foreign-funded enterprises comes to the market to seeking bigger market shares.The Local industry is facing unprecedented challenges, based on the fund and experience, the international giants already have their stores in the first-tier cities in Sichuan, and beginning to exploring the second-tier cites of east and south of Sichuan, the big local retailers can compete with them directly, but for the small retailer, it means disaster when the international giants arrived, it is an important issues that how the small retailers live and develop facing the fierce competition when the international giants has an absolute advantages.This article mainly focus on how the large-scale foreign retailers effects the Sichuan Jiahe Group after they entering the Chinese retail market, and analysis the Regional infiltrating complex business model which is chose by Jiahe Group for direct competition strategy, using SWOT theory to analysis it.

Related Dissertations

  1. Hengyang tobacco cigarette marketers the design and implementation of performance appraisal,F721
  2. Research on Strategic Adjustments of the Chain Enterprises,F721
  3. The Analysis and Enlightenment of the Battle for GOME’s Control Right,F721.7
  4. Research on Improvement of Financial Reporting of Beijing Tongrentang Limited Company,F721
  5. Evaluation and Upgrade Research in the Enterprise Competitiveness of Suning Appliance,F721;F426.6
  6. The Research on the Development Strategy of Chain Supermarket Bubugao,F721.7
  7. Study on the Development of Drug Retail Chain in China,F721
  8. The Research on Marketing Service Strategy of Retail Enterprises in China,F721
  9. The Wrigley Cashier Category Management in the North RT-MART Project,F721
  10. The Study of Department Store Strategy of China Plaza,F721
  11. Guangdong Rural Chain Store \u0026 Franchise Development Research,F721.7
  12. The Research on Driving Factors of Customer Loyalty in Retailing Industry,F721
  13. Analysis of Wal-Mart’s Marketing Strategies Based on 7Ps and Its Enlightenment to China’s Retailing,F721.7
  14. The Impact of List Retail Enterprise with Regional Expansion and Format Choice,F721
  15. Foreign Retail Enterprises Internationalization Research on Motives and Market Entry Modes and Advices on China,F721
  16. The Development Strategy Research of Zhaowen Company,F721
  17. Supply and Marketing Cooperatives in Rural Grass-roots Problems of Survival and Development,F721.2
  18. The Zhangjiajie cigarette Lingshou Hu satisfaction measurement and its Promotion Strategy,F721
  19. Wangfujing Department Store shop Zhuzhou relationship marketing applications,F721
  20. Research on Information Sharing of the Supply Chain with a Dominant Retailer,F721;F224

CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
© 2012 www.DissertationTopic.Net  Mobile