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The Analysis on New Development Trends of the Net Advertising

Author: HuangLiZhen
Tutor: ShuYongPing
School: Huazhong University of Science and Technology
Course: Communication
Keywords: Net advertising New media Precision Interactive
CLC: F49
Type: Master's thesis
Year: 2010
Downloads: 523
Quote: 0
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Abstract


With the popularity of the Internet, development of network technology, net advertising in China is also fast forward. Traditional net advertising has been unable to meet current needs and demands of the general audience, making more accurate rendering of net advertising trends,and also varieties forms of net advertising have been coming up。This article on online advertising in the technology and applications to track the latest developments on the industry have formed the theoretical and practical methods summarized description. By analyzing the statistical data of domestic authority, interpret Development of the Internet advertising industry status quo of the domestic online advertising industry, the macro trends to be summarized.Paper is divided into five chapters: the first chapter, the background of the thesis, the theory of the situation was explained, and summarized the purpose and significance of the research paper; second chapter first defines the concept of online advertising, on the development of online advertising course be summarized and analyzed the form of online advertising performance and features, and audience characteristics; the third chapter is about the transition from the traditional net advising to the new media, and it also gives the concept of the new media as well as the oppunities of the new media have been chiefly analiesd.The fourth chapter is the key part of this article discussed in detail the development trend of China’s online advertising, mainly interactive, personalized, and multi-forms, etc.; The fifth chapter is the conclusion of the full text.

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