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Designing the Marketing Channels of Xi’an Telecom Staff Training Programme

Author: GaoFeng
Tutor: LiangXueCheng
School: Northwestern University
Course: Business Administration
Keywords: Competence model SLEP internal training
CLC: F272.92;F626
Type: Master's thesis
Year: 2010
Downloads: 199
Quote: 0
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Abstract

In the 21st century, competition is more and more clearly reflected in the competition and intellectual competition. In the enterprise development process, Various factors will affect the ultimate achievement, In these factors the human factor is obviously the most important. Whether a company’s business environment and its size, it success depends on personnel staff skills and their behavior. In the product is increasing with the quality of life today, many leading enterprises are more clearly known to the staff training is a key tool.As service industries to China Telecom, Training with the core competitiveness of enterprise development and operating revenueis closely related, business income is closely related to each employee behavior directly affects the value and personal worth. For example, In a big customer marketing channels, customer’s loyalty and dedication depend on the extent of the daily sale and the customer relationship.Not only the promotion of staff training capacity and quality of the strategy also has a high degree of importance to human resources and medium-term strategy of achieving a major impact. And competencies model based on the training system to support the company values and corporate strategy will be more important, To the company, the strategic planning and development of core expertise and skills can better be supported and promoted the company’s core competencies. Core expertise and skills for staff, which is the motive, internal drive or personality and character, and self-image and social role and values, attitudes and skills and knowledge, etc. A business depends on the overall strength of staff in these staff members to the work of the expertise, skills and backgrounds, motive for the overall performance of one of the key factors.With the 3G communications age into Xi’an, the company’s development access into the transition period, Company’s talent for the growth rate, training in depth and strength are sets higher demands. Therefore, a pressing need for channels staff post the ability to evaluate the system, training system to reposition and brush and based on this optimization of human resources training and development companies work more quickly to the staff of the enterprise development needs.The competencies to be a model in the application of training, mainly to solve the four key problems:1. Telecom marketing channels staff posts competencies and evaluation of the confirmation;2. The analysis of the model based on salesperson’s ability and capacity; 3. The relationship between the sales staff at their posts and training system;4. The selection and assessment method to the teachers of internal training;

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