Dissertation > Excellent graduate degree dissertation topics show

Study on Strategy of CWN

Author: LiFuZhi
Tutor: HanYing
School: Northeastern University
Course: Business Administration
Keywords: Cost Leadership Strategy Air Transportation Competition
CLC: F562
Type: Master's thesis
Year: 2005
Downloads: 212
Quote: 0
Read: Download Dissertation

Abstract


Civil Aviation is a high-invest, high-risk, high-tech fund-density trade. However, it is also a fundamental business with relatively low yield. Currently the Civil Aviation of China is in the duration of operation system transition, and the enterprise strategic management concept has just been introduced. In the very beginning, the reformation was concerned in the regulations and individual innovation, and was limited in low level and low scope tactical solution. The general innovation, management reformation and policy utilization have not been regarded in the strategic level. As a result, the long term continuous development of Chinese Civil Aviation enterprise is still a problem which could not be resolved radically. Now some of the enterprises have already been aware of the importance of strategic management. They have invested more and started to define the operation strategy corresponding to their actual situation. In this paper, I have made a strategic study for CWN Airlines, starting from the analysis of the world air transportation improvement, actual situation of Chinese air transportation, and the influence of joining into WTO. Based on the analysis of the main characters of Chinese air transportation market, the resource and ability (including competition ability, marketing ability, producing ability, financing ability, integrated management ability, etc.) of CWN, the strategic position has been determined, the strategic target has been defined. According to the defined strategy and the key problems affecting the accomplishment of the strategy, a series of business actions such as assets and liabilities recombine has also been recommended. This study is very important for CWN to survive and improve in the drastic market competition. It is also a reference for the other Chinese Air transportation enterprises to define the developing strategy based on their own specialty.

Related Dissertations

  1. The Research on Regulation Reform for Chinese Administrative Monopoly,D035
  2. The Comparative Study of Competitive Advantage in the Self-Owned Clothing Brands of Beijing,F426.86
  3. Research on Competitive and Synergy in Higher Institution Resources between Straits,G719.2
  4. A Study on Marketing Strategy of Dongchen Group,F274
  5. Optimization Study on BHF Marketing Strategy,F274
  6. The Effects Studies of Export on Technological Innovation of China,F752;F124.3
  7. Research on the Correlation of Innovation Competition and the Formation of Innovative Ability,G642.4
  8. Regional penetration of the compound the Sichuan home and the supermarket chains Group business model,F721
  9. Transaction Cost Analysis of Transnational M & A in China,F271
  10. Malicious Software Anti-unfair Competition Law and Regulations,D922.294
  11. The Research about the Relationship between the Competition and the Cooperation and the Toy Enterprises Performance,F272;F426.8
  12. A Comparative Study on Attack and Defense Ability of Chinese Women’s Basketball and the Opponents’ at the 16th Asian Games,G841
  13. On the System of Liability Limit in International Air Transportation,D996.1
  14. Research on the Open Discipline Competition Network Management Platform Based on PKM,TP393.09
  15. Artificial Immune Computing Model of Multi-group Competition and Collaboration and Its Application,TP18
  16. Research on the Wan-Jiang City Belt Talents Competitiveness,C964.2
  17. Research on Vertical Integration Strategy Based on Dynamic Competition,F224
  18. The Sundiro Honda Motorcycle Marketing Case Study,F426.47
  19. × × Netcom PHS business Marketing Strategy,F626
  20. The Research on the Differentiation of Tencent,F49
  21. Full service operation , Zhanjiang Unicom Study of Competitive Strategy,F626

CLC: > Economic > Transportation and economic > Air transport and economic > China 's air transport
© 2012 www.DissertationTopic.Net  Mobile