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The Research of Insurance Network Marketing of China Insurance Company

Author: WangHui
Tutor: YaoHaiMing
School: Suzhou University
Course: Business Administration
Keywords: insurance network marketing network security article popularization production innovation
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 250
Quote: 0
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Abstract


With further opening up of the insurance market, the insurance industry in china is facing fierce market completion and the traditional insurance marketing modes in China have been seriously challenged. In recent years, with the rapid development of the Internet and network trade’s technology and related laws and regulations mature, insurance network marketing also begins to accelerate development. Developing insurance network marketing not only can counteract traditional insurance marketing modes’weaknesses but also can promote insurance company business growth. But there are many factors which restrict insurance network marketing fast development.This article describes the background of writing insurance network marketing situation at home and abroad. And the characteristics of the insurance network marketing, strategy and benefits, etc. are specifically addressed to provide a theoretical foundation and basis for insurance companies. Analysis of the development of the basic conditions of the insurance network marketing, the rapid development of Internet users, online shopping environment status and government attach great importance to network marketing, these play catalytic roles for the development of the insurance network marketing.This article describes Taikang Life insurance marketing development actual situation, and objective analysis the company’s problems, consider that the security of network marketing, information technology infrastructure, professional insurance terms and the innovation of insurance product are the factors which restrict the development of Taikang Life and the entire insurance industry, it is necessary to optimize the development of the insurance network marketing network marketing strategies to promote the development of the insurance.In this paper, the development of the insurance network marketing strategy to be made that the network data backup and disaster recovery is an effective means to solve network security, insurance terms revised model is the tool for insurance terms popularization, provide customer-centric insurance network marketable products, rectification system to improve innovation and increased disclosure and industry cooperation to improve the insurance regulatory system of network marketing.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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