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Construction Bank Pingliang Branch Comprehensive Competitiveness Analysis and Promotion Countermeasures Study

Author: YangXiangLin
Tutor: BaoGuoXian
School: Lanzhou University
Course: Business Administration
Keywords: construction bank integrated competence and countermeasures
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 20
Quote: 0
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Abstract


As the global economy integration, China’s rapid economic development, for the development of the financial industry created an unprecedented opportunity. Economy more and more development, the more important financial in national economy, finance the core role day after day appears. As a financial hub’s bank how to adapt to the changes in the economy, how to pass an orderly market competition to enhance service connotation and service level, is to face topic. The bankingThrough analysis of the construction bank pingliang branch is not high, the overall service quality is low, products market share is serious, the customer base homogeneous weak, product innovation and the weak, the overall profitability of lacking the comprehensive competitiveness of present situation, has pointed out the comprehensive competitiveness of improving the construction bank pingliang branch of great significance.This paper expounds the general situation and the economic and financial pingliang construction bank pingliang branch, analyzes the reality of the construction bank pingliang branch, latent competitiveness and competitiveness in the market competition, then puts forward the problems facing the strengthen strategic management, establishing advanced enterprise culture, promoting the market marketing ability, strengthen market innovation ability, enhance service competitiveness, optimizing human resources environment, the related countermeasures to optimize the public environment.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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