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The Research on Development Strategy of ZhuZhou Water Supply Company

Author: MaLiHeng
Tutor: XieChi
School: Hunan University
Course: Business Administration
Keywords: Corporate strategy circle economy industry integration drainage integration city water service industry
CLC: F299.24
Type: Master's thesis
Year: 2006
Downloads: 218
Quote: 3
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Abstract


Along with the commercialization and the market reform advancement in the water service industry, the water service enterprises are facing fierce market competition. Therefore, displaying own superiority, grasping the opportunity, positioning and formulating development strategy has come to be important.Zhuzhou Waterworks Company is a traditional city water supply enterprise with comparatively strong capacity form water processing to water distribution. First, the article has carried on a thorough analysis of the internal and external environment of Zhuzhou Waterworks Company, based on the author’s actual work and the comprehensive application of enterprise strategy theory, the circulation economic theory as well as the industrial conformity theory. Then, the article conducted a preliminary design of whole development strategy to the warterworks company, including: The strategic positioning has carried on the preliminary design take this as the foundation in to the water the strategic target system, and routing options and so on. Finally, has made the concrete implementation countermeasure.This article research draws the following conclusion. The industry and the market reform impelled the water service industrial conformity, therefore, water service enterprise must longitudinally extend the industry chain defer to the circulation economy to form the sewage treatment ability ASAP to implement "for drainage integration strategy". Zhuzhou Waterworks Company should fully use the superiority to implement the drainage integration strategy, and then realize economies of scale and synergy effect by speeding up the industrial conformity and expanding production scale through the capital strategy.This article is an applied research. The author has used a combination of analytical and empirical approach in the research process, and focused on the feasibility. This article has the reference value to other enterprises.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Municipal economic profiles of countries in the world cities > China > Infrastructure and utilities
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