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Cost Control of Regional Real Estate Development

Author: MaoJian
Tutor: ZhangYongYue
School: East China Normal University
Course: Business Administration
Keywords: cross-regional real estate development cost control
CLC: F293.33
Type: Master's thesis
Year: 2010
Downloads: 204
Quote: 0
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Abstract


Cross-regional multiple-project development has already been the trend for real estate development enterprises. However, cross-regional multiple-project development needs to face internal management issues such as information asymmetry and principal-agent problem, as well as external variations such as geography, climate, policy and factor prices differences in different regions. Therefore, it is much more difficult to control the cost in cross-regional multiple-project real estate development enterprises, and it is not unusual to lose control, i.e. the real cost far surpasses the target cost.How to effectively control the cost of cross-regional real estate development enterprises? This article emphasizes that the focus should be on the control of the construction costs of the underground structure, the upper structure, the internal/external decoration and the sceneries. In the process control session, it is pointed out that the design stage is the most critical for cost control, and the target cost of the project should be determined based on the balance of design perspectives and costs. In the organization management session, this article suggests that cross-regional real estate development enterprises adjust organization structures to meet enterprise development needs, establish headquarter-region-project management structure, and clarify the responsibilities and relevant authorization and monitoring mechanisms of the headquarter, the regions and the project teams:the headquarter should establish standard cost control process while the regions should build up relevant measurement standards and monitor the actual costs of the projects to make sure that the actual costs be within the target cost ranges. In the information management session, this article points out that cross-regional real estate development enterprises may use the ERP software to guarantee in time communication of the multiple project operation status, and effectively solve the problem of information asymmetry in the management of cross-regional multiple projects.In the case study session, based on the three principles mentioned above and referred to the cost control practices of leading real estate development enterprises such as Wanke, Longhu Property etc, this article proposes the cost control measurements for cross-regional multiple-project real estate development of Shanghai Zendai Real Estate. Finally, based on the theoretical studies and the practical studies, this article concludes on the key success factors of the cost control of cross-regional multiple-project real estate development.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy > Real Estate Management
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