Dissertation > Excellent graduate degree dissertation topics show

The film screenings customer experience impact on customer loyalty empirical research

Author: FanLei
Tutor: LiangYun
School: Chongqing Technology and Business University
Course: Business management
Keywords: film projection customer experience customer loyalty SEM
CLC: J943
Type: Master's thesis
Year: 2011
Downloads: 41
Quote: 0
Read: Download Dissertation

Abstract


As people living standard rises and consumption idea changes, people’s demand levels and content developments correspondingly. The proportion of consumer emotional demand increased. The demand of consumers for personalized products and services increases. Consumers not only pay attention to the products or services, but also want to have a good time when they enjoy the products or services, and no longer content to accept the induction and manipulation of business passively, they participation in product design and manufacturing actively. The changes of consumers indicate that the age of experience economy will come. And as age of experience economy comes, the factors of customer loyalty will change. As entertainment which is fill with cultural connotations, watching movies is accepted by more and more people. To most customers who chose to watch movie in cinema, they want not only to watch new movies, but also to enjoy the time be with family and the good effect of visual and auditory which can’t be enjoyed at home or any other where. This article will research what factors affect customer loyalty of film projection industry in the age of experience economy.According to the features of film projection industry, this study divided the customer experience into five categories which are show experience, price experience, service experience, environment experience and convenience experience. This article builds the theory model customer experience on customer loyalty with customer value and customer satisfaction to be the intermediate variable. This study obtain following conclusions by test hypotheses with SEM. There is positive impact in film projection industry from show experience to customer satisfaction and customer loyalty. There is positive impact in film projection industry from service experience to customer satisfaction. There is positive impact in film projection industry from environment experience to customer satisfaction. There is positive impact in film projection industry from price experience to customer value and customer loyalty. There is positive impact in film projection industry from convenience experience to customer value and customer loyalty. And show experience and convenience experience play a greater role.Finally, according to the research results, this article makes suggestion to improve customer loyalty to film projection industry from the point of experiential Marketing.

Related Dissertations

  1. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  2. Studies on Sex Pheromone Communication System in Orthaga Achatina Butler,S763.3
  3. The Empirical Research on Higher Educational Scientific Technological Innovation Ability and Regional Economical Development,G644
  4. Experiment Study on the Effect of Hybrid Coat in Closing of Dentinal Tubules,R781.2
  5. A Study on the Relaitons Among Consuption Experience, Customer Satisfaction and Customer Loyalty,F274
  6. Factors Influencing Customer Loyalty of Credit Card Market for College Students,F832.2
  7. A Study on the Relationships Among Finan Cing Choice, Innovation Strategy and Tech Nological Capability in High-tech Firm,F273.1;F224
  8. Synthesis of Large Area High Quality Graphene Film by Chemical Vapor Deposition,TB383.1
  9. Pore Structure Characteristics and Durability Analysis of Fiber Reinforced Concrete,TU528.572
  10. Study on New Al-Coated Steel Enamel with Low Firing Temperature and Its Enamel Adherence Mechanism,TQ173.65
  11. Test Research on Characteristic of Solidified Structural Strength Increase for Dredger Fill,TU472.2
  12. Effects of Radicular Dentin Treatments and Luting Materials on the Bond of Quartz Fiber Posts in Vitro,R783
  13. Research on Loyalty Influence Factors of the Business to Consumer E-Commerce for University Students,F724.6;F224
  14. The Empirical Research on the Influence of Customer Experience on Brand Loyalty of Shopping Website,F224
  15. The ecological civilization Household Economic Behavior,F323.22
  16. Quantitative Research on Risk Relationship of Sewage Treatment Plant of Concession Operation,F299.24
  17. Influencing Factors of Fictitious Features of Real Estate Based on SEM,F293.3
  18. The Study on the Production Technology and Properties of Cement-based Fiberboard by Semi-dry Processing,TS653.6
  19. The Research of 3D-Reconstruction from Sem Image of Clay Soil,TP391.41
  20. Empirical Studies on the Integration of Gansu Seed Industry Chain under the Pespective of Industrial Chain Management,F224

CLC: > Art > Movies, TV Arts > Film,television, business organization and management > Circulation and screening
© 2012 www.DissertationTopic.Net  Mobile