Dissertation > Excellent graduate degree dissertation topics show

Information Marketing-The Research on the Chinanization of DTC

Author: HongJun
Tutor: ShenJunLong
School: Nanjing University of Traditional Chinese Medicine
Course: Of Chinese Medicine
Keywords: information-marketing DTC Chinanization
CLC: F426.72
Type: Master's thesis
Year: 2006
Downloads: 104
Quote: 1
Read: Download Dissertation

Abstract


Medicine marketing has aroused wide interests in various social fields for the past few years. With all kinds of contradictions floating onto the water, medicine marketing is asking for an imperative reform. Yet the present marketing mode is affected by the traditional marketing theory, and has not, with no question, considered the typical figures of the medicine profession, therefore a brand new reform is in need.DTC (direct to consumer) is the very kind of marketing applied in the American medicine market, whose expense has been rising each year from 1991. Considerable profits have been brought in US medicine enterprises, and favorable effects have shown out in the American social environment as well as the medicine system.In view of the success of DTC, information marketing, a kind of new mode, which fits into Chinese basic condition, is born. It has broken through the limits set by the traditional marketing, meanwhile associated with medicine profession characteristics. It takes information as the point of departure, claims the information publication, carries on the effective information management, and comes to purchase in the end.The paper is divided into five chapters as follows:Chapter Ⅰ: A brief introduction about the information marketing. Including the definition of information, detailed discussion on the characteristics of information marketing, and analysis of the value of information marketing (with two models in support of the idea).Chapter Ⅱ: Discussions on the American DTC marketing mode. Focusing on it’s characteristics, it’s effective influence on the American society, economic value, and the investigations on it’s development carried out in other countries.Chapter Ⅲ: The research conducted to melt DTC into China’s basic conditions. Firstly, narrates the present situation of Chinese medicine market. Secondly, in view of the present situation, proposes the way-out of information marketing implementation. Thirdly, develops the gambling analysis and the cost - income

Related Dissertations

  1. Electro-Hydraulic Power Steering System Based on DSP,U463.4
  2. Research on Sensorless DTC of PMSM Based on Sliding-mode Observer,TM341
  3. DTC company wind power product marketing strategy,F426.61
  4. An Engineering Non-PG Servo Control and Application for Electromagnetic Deceleration Type PMSM,TM341
  5. Value of Monitoring Tg, TgAb Dynamically in Efficacy of Functional Thyroid Carcinoma,R736.1
  6. Study of Automotive Powertrain Diagnostic System Based on K-line,U472.9
  7. Design of Electric Aircraft Rudder Servo System Based on Permanent Magnet Brushless DC Motor,TM33
  8. Design of Direct Torque Control System Based on Chaos Ant Colony Optimization,TM921.2
  9. High-Performance Control System for Induction Motor Based on Embedded Platform,TM343
  10. A New DTC Servo System for Low Speed PMSM,TM341
  11. Information Communication Aesthetics in the Context of Marketing Research,G206
  12. The Research on Sensorless Control for PMSM Based on DTC-SVM,TM341
  13. The Application and Research of the Modified ACO and DTC System,TM343
  14. The Study on Power Output Characteristics of Variable Speed Constant Frequency Wind Turbine,TM315
  15. Direct Torque Control of Permanent Magnet Synchronous Motor for Hybird Electric Vehicles,TM341
  16. The Research for Improving the Low Speed Performance in DTC System of Speed-Sensorless,TM306
  17. The High-performance Control of PMSM Based on DSP,TM341
  18. Application Study of Intelligent Control Applied in Ship Promoting Motor Direct Torque Control Technology,U664.14
  19. A Case Report of 295 Differential Thyroid Carcinoma Patients,R736.1
  20. The Optimizing Research of Paramenter Observation Based on DSP in DTC System of Speed Sensoless,TM921.5
  21. The Research for Improving the Low Speed Performance in DTC System of Speed-sensorless,TP212.9

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile