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Strategic Research of XN Group’s Fixed Wireless Telephone Terminal
Author: MaQingZuo
Tutor: MengLinMing
School: Xiamen University
Course: Business Administration
Keywords: Wireless fixed terminal Competitive Strategy
CLC: F626
Type: Master's thesis
Year: 2005
Downloads: 52
Quote: 0
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Abstract
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Competition in the market in 2002 , along with the policy of the Ministry of Information Industry on wireless fixed terminal business is uncertain , China Mobile, China Unicom and other mobile communications operators joined the business , wireless fixed terminal market was officially launched . In subsequent years , a large number of terminal manufacturers market guru, started a fierce competition . Trigger price competition in the terminal equipment of declining , the price decline in the number of terminal manufacturers Ebb Tide , exit stage of the competition , the first large group of several the stronger terminal manufacturers accounted for a larger share of the market , market The pattern of stability . This article is based on industry background and market competition in the wireless fixed terminal , through the analysis of the the XN Group's wireless landline business in a competitive position in the market and core competitiveness , building the XN Group's competitive strategy for the future . The paper is divided into six chapters, the first chapter introduces the XN Group , a brief description and the wireless fixed terminal industry ; conduct a comprehensive analysis of the second chapter on the market, the external environment , including the macro-environment , industry environment analysis and market demand analysis ; using Porter's five forces competitive model , a comprehensive analysis and summary of the industrial structure of the wireless fixed terminal industry ; Chapter -depth analysis of the the XN Group's core competitiveness , including the use of clear Boston Matrix summarizes the company's core competitiveness , the product structure , the use of the life-cycle approach to clear the dynamic status of the product , the use of value chain analysis and summary of the the XN Group's core competitiveness on the basis of a comprehensive analysis of the internal resources of the enterprise ; Chapter V , through the analysis of the internal and external environment of the enterprise , in the basis of the SWOT analysis , build the the XN Group's competitive strategy for future development ; Finally, a few points to note in the the XN Group's strategy implementation process .
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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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