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Research on Product Strategy of Chongqing Unicom Data and Fixed Line

Author: ZengJin
Tutor: LiuWei
School: Chongqing University
Course: Business Administration
Keywords: Data communication Fixed communication Product Strategy Transformation strategy Fusion Strategy
CLC: F626
Type: Master's thesis
Year: 2005
Downloads: 126
Quote: 0
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Abstract


Firstly, start from the socio-economic conditions in Chongqing City , discusses the market share of total telecom business development in Chongqing in 2004 , and the operators , for the current development of telecommunications technology trend analysis , particularly Outlook NGN and 3G technology for future communication . impact on the environment for the development of the telecommunications industry in Chongqing . Combing Chongqing Unicom fixed data services product line , product line is divided into data and voice and data products , including products such as leased line, broadband , wishful -mail , IDC . Voice product lines , including telephone , telephone supermarket , 193 long-haul business and VOIP voice business products . The two product lines from the user scale , communication ability and income situation . On this basis , the two product lines facing the technology, market and financial opportunity analysis , faced with the opportunity to put forward the development strategy of Chongqing Unicom fixed data products through the transformation and integration of strategy development . Chongqing Unicom network technology must consider the comprehensive implementation of voice and data , the narrowband technology transition to broadband technology transition to an integrated voice and data products , by the simple separation of voice and data services , to comprehensive information from a simple communication operators service providers in transition . The so-called fusion strategy is the product line of data and voice products and mobile services , and other business combination to form a new product strategy .

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