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The incentive is an extremely important function in the modern enterprise management, but also an important means to reflect the people-oriented management thinking. With the in-depth development of China's reform and opening up and the market economy, the increasingly fierce competition between various industries, various enterprises did her best accounted for in the market place. Increasing the role of human capital, talent competing focal points of contention between enterprises, how to motivate employees to maximize the human capital effect, to create greater efficiency for the enterprise, business managers concern and explore a problems. Marketing as key aspects of product realization value, the completion of its work, decided the corporate income made. Marketing personnel as the launching of the marketing efforts, direct contact with the market, its communication with customers to communicate when the show's mental outlook, work attitude demonstrated the company's image, ability to obtain the customer's approval, to help enterprises to establish in the minds of customers must status, thus become loyal customers of the enterprise, to some extent, has a direct relationship with the marketing staff, it can be said that the marketing performance of the staff has a decisive role in the success or failure of the business. Therefore, as the most valuable human resources in the enterprise, and how to improve the management of the marketing staff, in order to achieve economic efficiency of enterprises, is the focus of enterprise management, marketing management, marketing personnel incentive management is re- heavy, through motivation, how to motivate marketers to produce better performance related to the operation and development of the enterprise, how to improve the marketing personnel incentive system for the management of the enterprise, has been urgently not to be. In order to systematically study the marketing staff incentives, xx food companies, for example, raised its marketing staff incentives. The paper is divided into five parts. The first part is the introduction, the proposed research background, purpose and significance of adequate theoretical preparation for the latter part of the research work, which is to do a good job. The second part is about the corporate marketing staff incentive theory research, through this part of the study, in order to fully understand the motivation connotation, significance as well as the important role of the marketing staff, is conducive to business managers to properly recognize the role of incentives. The third part xx food company, for example, analyze their marketing staff incentive system status and existing problems, theoretical studies combined with the actual case is also conducive to the incentive program more feasible, integrate theory with practice, but also to guide practice significance. The fourth part is xx food marketers new incentive system program design, program fully integrated marketing incentive problems xx food company, the third part at this stage exist. The fifth part is implemented xx food companies a new incentive program evaluation, in order to assess the feasibility of the new incentive program, more reflect the actual significance of this program. Study the case of this article by xx food company marketing staff incentives, compared with the past, the generality and general theoretical research, this paper is an innovative, not only can enrich our theoretical circles of corporate incentives, but also for other corporate marketing staff incentive problems of the food industry to provide a strong practical guide and reference.
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