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M Appliance Co., Ltd. Distribution Channel Strategy

Author: FengLin
Tutor: FanZhiYong
School: Heilongjiang University
Course: Business Administration
Keywords: Appliance Distributors Channel strategy Channel Management
CLC: F426.6
Type: Master's thesis
Year: 2011
Downloads: 143
Quote: 0
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Abstract


In this paper from distribution channels and M Appliance Co., distribution channel management issues perspective , research and analysis M Appliance Co., channel members and channel conflict management issues, the M Appliance Co., distribution channel management work carried out specific problems faced by systems analysis and discussion . This thesis is divided into five chapters . Chapter gives an overview of the distribution channels , PEST macroeconomic analysis , SWOT analysis of the theoretical basis of situation . The second chapter M Appliance Co. status and distribution channels for distribution channel management problems in a detailed analysis . Chapter III using PEST, SWOT analysis method M Appliance Co., Ltd. to make an objective analysis of the marketing environment . Chapter IV describes in detail the current situation as well as domestic and foreign research typical domestic appliance business channel model from several distribution channels appliance business strategies by some inspiration. Chapter V M Appliance Co., an improved distribution channel strategies related countermeasures . The purpose of this paper is M Appliance Co. in distribution channel management channel model for the study of content , Shangqie its channel management problems through the M Appliance Co., Ltd. marketing environment analysis , the use of systematic distribution channel theory, an effective distribution channel M appliance Co., management and innovation development, and in the full integration of enterprise resources , based on the mode of distribution channels for our products and management innovation to make appropriate adjustments and planning , the formation of the company 's core distribution channel resources competitiveness and strategic competitive advantage and achieve business healthy, stable and sustainable development.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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