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Research on Traditional Chinese Medicine Enterprise Development Strategy

Author: ZhaoJiangPing
Tutor: ZhongWeiLin
School: Ocean University of China
Course: Business management
Keywords: TCM enterprises Competitive Strategy Development strategy
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 166
Quote: 0
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Abstract


The pharmaceutical industry is a colossal economic categories, is also widely recognized today \Chinese medicine originated in China, including Chinese herbal medicine, Chinese Herbal Medicine, Chinese medicine, is the quintessence of Chinese culture, the Chinese nation in the long struggle with the disease process in the accumulation of a valuable asset, its effective practice and extensive knowledge implies a deep scientific connotation, The development of Chinese medicine is to our advantage. Medicine from the the physiological medical model to the social transformation of the medical model, regression to the call of nature, and a blend of Eastern and Western cultures today provided a broad space for the development of the industry. With the deepening of reform and opening up and the socialist market economy to determine, especially to speed up the process of China's accession to the WTO, the internal and external environment faced by the traditional medicine industry in China - Chinese patent medicine industry have undergone tremendous changes. Chinese patent medicine industry to participate in the Chinese pharmaceutical industry occupies a pivotal position in the international competition, it's healthy development is not only related to their own survival and development, but also crucial to the healthy development of China's pharmaceutical industry this paper, the use of strategic management and industrial organization theory principles and methods of analysis, internal and external environment for China's Chinese patent medicine industry, empirical investigation of the status of industrial organization. Looking at the situation of the Chinese medicine sector, the Chinese enterprises in China is at an important historical juncture of the survival and development of opportunities and challenges, the research enterprise development strategy is imperative. The face of the new environment, Chinese enterprises must have a new breakthrough, so as to adapt to the times, seize opportunities, meet challenges, and promote the modernization of traditional Chinese medicine, the process of internationalization in a timely manner. GF company was founded in 1956. GF swift completion of the accumulation of the \But in the past two years, the development momentum of GF company has dropped sharply slow sales growth, profit margins decline, slow the growth of new products. GF company experience short growing fast, and again have to face the problems of development and growth. GF encountered actual development strategy. To solve these problems, GF need to re-examine and adjust its strategic positioning and business development direction. Starting from the theory of enterprise development strategies, analysis of the domestic and international environment of the traditional Chinese medicine industry, the application of the SWOT analysis method targeted a detailed analysis of the current situation of Chinese enterprises in China and the problems, the development strategy of Chinese enterprises and the corresponding implementation programs, while GF actual case set forth for reference GF companies and similar to the traditional Chinese medicine on the corporate strategy formulation.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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