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Discussion on competitive strategy of Wenzhou Yong Kee Electronics Co., Ltd.

Author: WangMingJun
Tutor: XiaoHongJun
School: Dalian University of Technology
Course: Business Administration
Keywords: Competitive Strategy Internal environmental analysis External Environment Analysis SWOT analysis Strategic Target System
CLC: F279.26
Type: Master's thesis
Year: 2002
Downloads: 96
Quote: 0
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The paper is divided into four parts: the first part of the enterprise external environment analysis . Through the analysis of the external environment , to find opportunities and threats for the development of enterprises . First analysis of the macro environment , due to the company's business characteristics , respectively, the domestic and international environment , international aspects enterprise products are mainly exported to the country's economic situation analysis . Also joined in the macro environment analysis on the impact of China's accession to the WTO . Second , the analysis of the main competitors , competitors' products , resources and ability to do \Finally, the enterprise product market demand analysis , which is crucial to the development of enterprises and reasonable to develop strategies . The second part of the internal environment analysis . Here include Introduction , three aspects of corporate resources and the ability of enterprises . Detailed description and analysis of the various aspects of the situation do \The third part of corporate competitive strategy . This is the core part of this article , combined with the introduction and analysis of the first two parts of the internal and external environment , opportunities and threats , strengths and weaknesses compared SWTO analysis to develop corporate competitive strategy and quantitative strategic target system and qualitative analysis , the strategy is divided into three stages , and determined to achieve the strategic focus . Specific measures in the fourth part of the enterprise competition strategy . This part is from the aspects of the business , including : marketing , research and development, finance, production and procurement management , formulate specific measures to ensure the realization of the strategy formulated .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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