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The Application and Development of "Wufu" of Auspicious Patterns and Harmonious Culture in Chinese Packaing Design

Author: MengJiLe
Tutor: KeJianJun
School: Xi'an Academy of Fine Arts
Course: Art of Design
Keywords: Auspicious patterns Packaging design And cultural Wufu
CLC: J524.2
Type: Master's thesis
Year: 2011
Downloads: 80
Quote: 0
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Abstract


The auspicious patterns is an important part of Chinese traditional culture , is also the most direct manifestation of the auspicious culture , from the ancient ancestors of the totem worship to the pursuit of the feudal era Xiang Rui Xiqing are people desire happiness and good cultural concepts as well as beautiful emotional sustenance . Auspicious patterns are not accidental artistic phenomenon , the precipitation of folk art in China for thousands of years , folk art and folk culture , is the crystallization of the collective wisdom of the masses of working people , has a unique aesthetic value and artistic charm . The packaging design is an important part in the kind of modern design , the auspicious patterns used in packaging design is the more common form of the creation of its unique moral enhance the cultural connotation of the packaging design . In this paper, the auspicious patterns and cultural analysis for the auspicious patterns packaging design applications auspicious the cultural connotation aesthetic characteristics vague connotation lack of understanding of the deep-seated , mechanically, design deliberately aristocratic , luxury the Wufu unique problem based auspicious survival culture \in the application and impact . Trends in the packaging design of auspicious patterns \This article through the study of the the auspicious patterns \can feel more the auspicious pattern and auspicious culture far-reaching implications for modern life . With Chinese auspicious patterns packaging design is invisible \

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Package
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