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The Research on Corporate Culture Construction of China Telecom Group

Author: QinRuiLin
Tutor: ZouShiXiang
School: Chinese Geology University (Beijing)
Course: Marxist Theory and Ideological and Political Education
Keywords: Corporate Culture Core Values Corporate Mission Service concept
CLC: F270
Type: Master's thesis
Year: 2007
Downloads: 443
Quote: 0
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Abstract


Reform and opening up to date, China's telecom industry has formed a pattern of six major telecom companies to compete with each other, and the telecommunications industry to complete the transition to competition among enterprises operated by the government monopoly. This shift requires not only enterprise operational mechanism and management reform, and also makes the corporate culture or passive or active series of changes. China Telecom Group, not only to adapt to the requirements of the market economy in the strategic management, operations management, China Telecom Group is facing a new environment requires enterprises not only inherits the excellent corporate culture, but also to a breakthrough in the corporate culture construction . Enterprise reform, the most important is the culture of change and innovation. Monopolized operation of soil in the growth of the corporate culture of the original China Telecom under the planned economy system, to establish a market economy system in the new era, a new situation, a competitive modern telecommunications enterprise groups, first of culture the change, only the first change corporate culture no longer meet the requirements of the times, in order to deal with the organization to adjust interests reallocate management mode change challenges. Arising from my study of the construction of China Telecom Group's corporate culture. This thesis in detail retrospective analysis of the history and status quo of China Telecom Group's corporate culture and the basis of the market environment facing conversion, combined with theoretical knowledge of the corporate culture, the use of the the GPRE structure of China Telecom Group's corporate culture made the diagnosis, respectively. cultural phenomenon of the four areas of corporate governance structure, products and services, resources and entrepreneurs to do the survey and in-depth interviews, analysis and demonstrate the strengths and weaknesses of the China Telecom Group's corporate culture based on the results of the questionnaire and interview, and further concluded China Telecom Group's corporate culture has advanced concept, the behavior of the salient features of backwardness. This thesis, especially facing the market environment for the enterprise, as well as changes in the relationship with the Government to do a detailed analysis of the China Telecom Group trying to build a new corporate culture to adapt to the market economy environment. The basis of the above study, initially established in the corporate culture of the corporate mission, strategic goals, core values, service concept, corporate codes of conduct, employee behavior standards system.

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