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Chinese construction enterprises overseas contracting project management factors

Author: ZhouXianDong
Tutor: DingRongGui
School: Shandong University
Course: Business Administration
Keywords: Overseas project contracting project management Project management capacity Project Management Organization Cross-Cultural Management Brand Management Project
CLC: F426.92
Type: Master's thesis
Year: 2010
Downloads: 334
Quote: 0
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Abstract


With China's rapid economic development, a large number of Chinese enterprises in overseas construction engineering project contracting market, China's construction enterprises in overseas construction projects contracted volume of business continues to increase. A considerable number of Chinese construction enterprises with overseas project contracting ongoing project management, although some Chinese construction enterprises temporarily achieved good results, but more construction companies exposed a lot of problems. These issues include: the majority of Chinese construction companies in more and more areas can not rely on low-cost advantage to win; Chinese construction enterprises in many areas low bid, vicious competition is very serious; many domestic construction companies in overseas engineering project management is still in use domestic management mode, with local policies and regulations, customs, religion and other conflicts; projects in progress, labor disputes, engineering often blocked. Leading Chinese construction enterprises in overseas engineering contracting projects currently problematic because of the management issues. Therefore, this paper mainly discusses the topic is the study of Chinese construction enterprises overseas engineering contracting project management factors. All these issues, from the point of view is due to the surface level of overseas Chinese construction enterprises contracted poor project management, organizational skills and management system is imperfect result, in fact, the deeper reason is the different geographical and cultural differences lead, leading to the Chinese construction companies can not In overseas contracting projects to form their own brand. So for Chinese construction enterprises overseas engineering contracting project management factors research, from four aspects, namely project management skills, project management organizations, cross-cultural management and project brand management. ABCO management factors proposed model. Engineering and construction project management experience for a very long period of development, has developed into an independent discipline. Especially in the overseas contracting project management, it has a sound management system. Project management capacity, including the combination of social resources, technological innovation, risk control capability. Innovation capability is the ability to mix various social resources through integration of existing resources to achieve. Construction enterprises for different project types. Their technological innovation capability requirements are different. Necessarily behave as construction companies have their own core technology. Management organization structure and staffing division teams composed of project management organization. Strong management organization set up to ensure the management capacity, otherwise the entire project management will be a mess, let alone manage organizational capabilities. Management organization with project settings should include contracting department and project manager. The implementation of project management also need to strengthen the construction management team and staff. Cultural differences become a leading overseas contracting project management failure depth factor. Cross-cultural management of the most important face, respect for cultural differences need to integrate the team culture, bridge the cultural gap, and improve employment mechanism, optimize human resources, make full use of human resources localization advantage. Strengthen communication within the organization, the formation of identity, actively coordinating external relations. Project management is the China brand construction enterprises overseas engineering contracting project management factors of the core. Companies should firmly establish brand awareness strategy. On the company's own brand of accurate positioning, shaping the brand personality. Enterprises should pay attention to the refinement of the brand communication, while strengthening the brand's focus. Support to corporate culture and corporate brand management strategy. Chinese construction enterprises in a certain overseas contracting project management, timely management capabilities, management systems, cross-cultural management and brand management to make adjustments to the project's success achieved, but also the local establish a good brand, stood a foot.

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