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Study on Development Strategy of Tianjin Port Logistics Development Co., Ltd.

Author: WangJiaMing
Tutor: LiXiangWen;ZhangYouMing
School: Dalian Maritime University
Course: Traffic and Transportation Engineering
Keywords: Port logistics Combination Forecast Development Strategy
CLC: F259.23;F224
Type: Master's thesis
Year: 2010
Downloads: 377
Quote: 1
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Abstract


With the development and opening of Binhai New Area into national development strategies, Binhai New Area’s function is defined as northern international shipping center and international logistic center, promoting the development of Binhai New Area, as an important "engine", Tianjin Port as the reform and opening doors of Binhai New Area,is the largest comparative advantage and strategic core resources. Tianjin Port Logistics Development Co., Ltd. came into being in the background, becomes the flagship of logistics development in Tianjin port. So company development strategy research becomes an important topic. From the viewpoint of sustainable development of Tianjin port logistics, this paper according to enterprise development strategy theory and modern port logistics theory, analyzes and discusses the internal and external environment, development strategy target system, development strategic focus, strategic planning and development strategic measures.Firstly, this paper analyzes the background and significance of the company’s development strategy research, and describes the basic enterprise development strategy theory. Secondly, it analyzes the company’s internal and external environment, especially the competitive environment. Thirdly, three individual forecasting model are applied to Tianjin Port cargo throughput forecast, comparison of optimization, finally the combination forecasting model is chose to predict the cargo throughput of Tianjin Port. Then combining the environmental analysis, this paper gives the development strategic objective system, development strategic focus and strategic planning for the next 10 years,including two stages 2010-2015,2016-2020.In the end, under the analysis of the first two chapters, this paper put forward the development strategic measures and future development prospects of Tianjin Port Logistics Development Co., Ltd.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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