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Research on Developing Strategy of China Air Cargo Enterprises

Author: LiuXianDong
Tutor: ZhangJianLu
School: Ocean University of China
Course: Business management
Keywords: Airfreight Development strategy Implementation of the strategy
CLC: F562
Type: Master's thesis
Year: 2010
Downloads: 265
Quote: 0
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Abstract


Accelerated process of economic globalization and intensified competition in the market, so the Air Cargo quick advantage it has already become an important driving force for the world economy continued to grow. With China's accession to WTO commitments to be honored, and the signing of a series of aviation agreements, foreign aviation logistics enterprises have to enter the Chinese market, the United States, Japan, Korea, Europe and large multinational logistics enterprises are unanimously optimistic about China's air cargo market, currently nearly 90 foreign air opened international cargo and mail transportation business in China, China's air cargo industry is facing tough challenges. Air cargo business in China and the developed countries of the air cargo business, especially with the obvious difference in strength between the four major express delivery giant (UPS, FedEX, DHL and TNT). How to learn and absorb the experience of the development of logistics enterprises in developed countries, according to their own circumstances and to develop realistic development strategy is an important proposition in the face of China's air cargo business. This paper attempts to analysis (Porter's five forces model and SWOT) on the basis of the theoretical framework of enterprise development strategies, which summed up the law of development for China's air cargo industry reference. This paper is divided into seven chapters. The first chapter is an introduction to introduce the research background, significance and purpose, as well as research methods and ideas. Chapter II theory (analytical method) Overview. Porter's five forces model analysis, SWOT analysis and corporate development strategy theory. The third chapter is the overview of the development of China's air cargo industry. The fourth chapter is the development of the world's air cargo industry profiles and Implications for China. The fifth chapter is the analysis of the external environment and internal environment of China's air cargo industry. External environment from the macro environment and micro environment. Macroeconomic environment, including political, economic, social, cultural and technological environment; micro-environment, including industrial environment, major competitors. Internal environmental analysis including the strengths and weaknesses of China's air cargo industry. Chapter VI is the strategic planning of the development of China's air cargo industry. Including the development strategy of China's air cargo industry's guiding ideology, basic principles, the target system and development strategy formulation. Chapter VII is the implementation of the development strategy of China's air cargo industry. From the establishment of specialized air cargo companies, and establish strategic alliances, revenue management, implementation services marketing, human resource management, and build information networks and the development of integrated logistics seven described.

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CLC: > Economic > Transportation and economic > Air transport and economic > China 's air transport
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