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Shengu Group Co.Ltd Development Strategy

Author: LiuJian
Tutor: DuXiaoJun
School: Northeastern University
Course: Business Administration
Keywords: Shengu Group Development Strategy SWOT analysis
CLC: F426.4
Type: Master's thesis
Year: 2008
Downloads: 121
Quote: 0
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Abstract


Shenyang Blower(Group)Co.Ltd. (hereinafter referred to:ShenGu Group) is the China General Machinery Industry in the highest scientific and technological content, the largest production scale, strong technical force of well-equipped, best quality of products, the competitiveness of the strongest, operating performance Higher, design and manufacturing technology, and other major domestic economic and technical indicators Habitat leading position in a large state-owned key enterprises. As China’s accession to the WTO and the continuous development of market economy, a variety of industries to the needs of increasingly exuberant fans at the same time, market competition is increasingly fierce, companies are now at a critical period of development of the cause. In this environment, ShenGu Group must be studied business development strategy, the company specified in the direction of development, integration of resources with a view to gain a competitive advantage to the fierce competition in the market to survive and grow and develop.In this paper, the relevant strategic management theory on the basis of a comprehensive summary, the use of macro and micro, internal and external integration, gradually push forward the analysis of the status-drum group and the future development of a systematic study, designed to ShenGu Group’s future development to provide the most appropriate strategy. In the external environment of enterprises in the economic and technical analysis of a state of the environment and adopt the model of Porter’s five competitive sectors of the fan structure of competition in the enterprise environment analysis, enterprise resources, Organization and management were analyzed. According to internal and external environmental analysis, the use of SWOT analysis by the enterprise development in the face of opportunities and threats.In the above analysis on the basis of determining the dark-development ShenGu Group’s strategic objectives, select the realization of strategic objectives of the development of the overall strategy and competitive strategy to develop enterprise development of technological innovation, marketing, human resources and strategic functions of the four corporate culture. Finally, in order to promote the implementation of the strategy and control, the holders of the enterprise following the development of specific recommendations and measures.

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