Dissertation > Excellent graduate degree dissertation topics show

Study on Competitive Strategy of Jinan Iron and Steel Group Corporation

Author: LiuShouQian
Tutor: ShenYuanYue
School: Shandong University
Course: Business Administration
Keywords: Jinan iron and steel group corporation competitive strategy SWOT analysis
CLC: F426.31
Type: Master's thesis
Year: 2007
Downloads: 244
Quote: 0
Read: Download Dissertation

Abstract


Strategy is the activity that a company with advantages and weaknesses makes responses to the external threats and opportunities. And, strategy management is that a company analyzes the strengths, weaknesses, threats and opportunities, and chooses the right strategy. In planned economy days, few enterprises considered company strategy. But recently, more and more focuses on strategy management. Jinan iron and steel group corporation (Jinan steel in shortened from) is the very example.Jinan steel is a state owned enterprise that was founded in 1958. In 2005, with its year’s steel yield have being reached 10 million tons, Jinan steel enter the Chinese top 10 steel corporations. Having the biggest market share of median plate and massive plate, Jinan steel became one of the greatest steel companies in China. But, because of the increasing competition, this company have to face the problem of how to develop itself in the future. From 1990s, Jinan steel began to run its strategy management.Based on the fact of China steel industry and Jinan steel group, firstly, this thesis analyzed the internal and external environment and studied the resource capability by PEST analysis and 5-power model methods. Secondly, after studying the strengths, weaknesses, threats and opportunities of Jinan steel by using SWOT analysis method, the author brought foreword the increasing strategy about "keeping ahead on cost" and "focus on plates". And at last, the author considered that this company should implement the strategy effectively by a system of measures which are composed of cutting costs, building the base of high-class plate and strip, optimizing the supplying chains, developing the circulatory economy and establishing the modern company culture. The study of this thesis gave out the strategy plan method, strategy orientation and strategy complement measures, which can direct Jinan steel and other enterprises in this area.The planning and complementing of strategy system , which is not immovable but dynamic, should be managed and adjusted duly. The author hopes that this study can be valuable for high-levels to implement strategy management, especially for administrators of big enterprises in manufacture industry.

Related Dissertations

  1. Research on Developmental Strategies of Commercial Fitness Clubs in Nanning Based on SWOT Analysis,G80-05
  2. A life insurance company marketing strategy,F274
  3. Research on the Competitive Strategy of WYH Textile Co., Ltd,F426.81
  4. Development of Taiyuan City Sports Club SWOT Analysis,G80-05
  5. Tianyu Development Strategy,F426.7
  6. China North China Branch of Sinopec Sales Co., Ltd. Logistics Strategy,F426.22
  7. Nantong build a modern logistics system of tobacco,F426.8
  8. Tianjin COSCO Logistics ( Tian Rong ) business process optimization and Countermeasures,F552
  9. TV development bottleneck cities and Competition Strategy,G222
  10. Study on Development Strategy of Lithium Industry in YiChun City,F426.6
  11. Chongqing Industry Development,F719
  12. Research on Business Model of Online Team Buying Based on Analytic Hierarchy Process,F713.36
  13. Financial Strategy Research of Shandong Yateer Group,F275
  14. Research on Competitive Strategy for SUNTHER Translation Company,F719
  15. RK Medical Group channel management strategy,F274
  16. Analysis Rural Tourism in Qingzhou Province Based on Stakeholders with SWOT,F592.7
  17. Research on Development of Modern Service Industry in Nanchang,F719
  18. Strategies Research on Flexible Work System of CKE Automotive Design Company,F426.471
  19. A Study on the Marketing Strategy of WISCO Oriented Silicon Steel,F426.31
  20. Research on the Competitive Strategy Zhengzhou LG Institute under the New Situation,G648.7
  21. Research on the Development Strategy of ZL Company,F426.4

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile