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Gold crown Marketing Management

Author: YangWenTong
Tutor: KongXiMei
School: Zhengzhou University
Course: Business Administration
Keywords: Marketing Management Market segmentation Marketing Strategy
CLC: F274
Type: Master's thesis
Year: 2007
Downloads: 151
Quote: 3
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Abstract


As the market economy continues to improve, increasing competition in the market , gold crown companies from home and abroad by the enormous pressure bearing market , product marketing in trouble , serious impact on the company's development . In order to solve the company's marketing management problems and improve the company's marketing management level , and thus enhance the company's competitiveness in the market , especially the gold crown as the company's marketing and management research thesis topics . In this paper, gold crown company marketing management as the research object , using empirical research and theoretical research method of combining the management of the company's marketing gold crown for a more detailed study . Paper is divided into five chapters , the first chapter introduces the topic of this paper background, purpose and meaning , and the main research contents and research framework . The second chapter analyzes the internal and external environment, gold crown , the external environment analysis includes bearing industry status and development trends, industry and competitor analysis ; internal environmental analysis including gold crown company overview, gold crown products technical analysis, gold crown company production management analysis, gold crown corporate structure as well as corporate marketing management analysis. Then SWOT analysis conducted a comprehensive comparative analysis clearly points out the presence of gold crown corporation opportunities and threats as well as the company's strengths , weaknesses . The third chapter analyzes based on the previous system , developed a gold crown the company's marketing strategy and marketing for the company's management conducted a market segmentation, target market selection , target market analysis and research . Chapter comprehensive analysis of the development of the gold crown the company's marketing strategy , including product strategy , pricing strategy , relationship marketing strategy, service marketing strategy. The fifth chapter is marketing management assurance system , in order to guarantee crown marketing strategy and marketing management strategies can be implemented smoothly , from the company 's marketing team building , marketing, compensation design management, marketing, performance appraisal management , marketing, information management and corporate culture five aspects of the gold crown of marketing management assurance system for a more in-depth analysis .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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