Dissertation > Excellent graduate degree dissertation topics show

Analysis of the marketing channels of batteries for electric bikes

Author: XuXiaoLi
Tutor: LuoYongMing
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Electric car battery Channels trend Channel risk
CLC: F274
Type: Master's thesis
Year: 2007
Downloads: 380
Quote: 0
Read: Download Dissertation

Abstract


Beginning in 1998, the first electric bike in the advent of the Chinese market, \, so bring the rapid development of the related industries of electric bicycles and electric bicycle battery electric car accessories development, as well as the mushrooming of many electric bicycle battery manufacturer, marketing of electric vehicle batteries. faced more competition, the construction of such channels also become the subject of study of various battery manufacturers. The author employment the Chengdu Shuangliu obo Storage Battery Co., Ltd. is a manufacturer specializing in battery production, 14 years of production history, the country's leading pre-production car battery technology, selling products, annual sales reached 100 million yuan. From 2003, the company focused investment in technical force, to capture the technology of electric vehicle batteries of dust formulations difficulty explore deep discharge battery electric bicycle industry, the rapid development momentum, put \Products on the market quickly praised by the vehicle manufacturers, and has for many vehicle manufacturers supporting. Although the government speed electric bicycles worry about the risk, due to the rapid development of the electric bicycle industry market, but the growing diversity of consumer demand for the country's ban on non-existent. Of course, at the same time due to the limitations of battery life, an electric bike to use five years and a battery life of only one year, consumers every electric car should consume 3-4 battery, while consumer spending battery The face and OEMs supporting batteries channels is not the same. Two channels need to face series, the output level of customer-oriented services, the goal established channels and channels in the presence of risk is totally not the same, the way of incentives for channel members is different. Dynamic analysis of the status quo of electric bicycle battery marketing channels, channels for risk management decisions, channel development based on the above discussion, the paper is divided into three parts. Provide reference for enterprises engaged in the industry, and efforts to seek new channels to optimize channels suitable for their own businesses, and to do the channels the lowest cost, shortest channels series channels widest field service channels of the first part of the electric car battery the status quo. Brief introduction to the theory of marketing knowledge and analysis channels constitute conditions. Then the electric vehicle battery electric bicycle battery from the beginning of 1999, the initial introduction of Japanese millet battery formula are made of deep discharge. Beginning for the sake of all because of the needs of the bicycle factory battery factory production, then the battery manufacturers production rather than mostly because of the small amount of electric vehicle batteries, battery factory part let themselves be received at this time production planning subcontracted to small factories producing this way with the development of electric bicycles, which itself is part of the production of automotive batteries small enterprises have seized the opportunity to develop vigorously develop and become the new star of the industry. More representative battery brand Dujiangyan \Supply: manufacturer to manufacturer. Services: manufacturer to manufacturer. Prices are unknown at this time, the use of electric bicycle manufacturers requirements are not high, but simply put forward a number of quality requirements. The appearance requirements, such as: product early use, time simple request! Second part we mainly analyze electric car battery of the type of channel management, channel management, risk, risk management method. Third part we a brief analysis of the trend of the development of electric vehicle batteries, and highlighted the battery and distributors join forces to control the market, and get the government must support the inevitable trend of development of the battery industry. electric car battery industry is a rapidly growing industry, the market demand increasing national life is constantly increasing, very optimistic about the prospects for the industry.

Related Dissertations

  1. Study on Channel Risk Forewarning Management for Software Company,F224
  2. Fund Investment and Risk Control for Domestic Life Insurance,F842
  3. A Theoretical and Empiric Research on Risk Management of Marketing Channels,F274
  4. Research on Marketing Channel Risk Management,F274
  5. Risk Analysis on Ship Grounding,U676.1
  6. The Development and Consummation of E-bank in China,F832.2
  7. On the risk management and control of marketing channels,F274
  8. Expand investment channels of insurance funds research,F842
  9. Risk Analysis of Ocean Shipping Channel and Early Warning Model,F552
  10. Studies on Conflicts and Risks of Dual Distribution Channels of the Enterprises,F274
  11. Research on Marketing Channel Risk and Its Early-warning Management System,F274
  12. Expand investment channels of insurance funds research,F842
  13. Study on Green Supply Chain Management Based on Stakeholders Theory,F274
  14. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  15. Study on New Product Launch Strategy in Decathlon,F274
  16. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  17. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  18. Marketing Strategy of China campus buy,F274
  19. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  20. Marketing Strategy for Acetic Acid in CE Company,F274
  21. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile