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Advertising phenomenon of language variation research

Author: WanZhiHua
Tutor: YangHua
School: Heilongjiang University
Course: Chinese Philology
Keywords: Advertising Advertising Language Variation phenomenon
CLC: H152
Type: Master's thesis
Year: 2011
Downloads: 65
Quote: 0
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Abstract


In this paper, first of all start from the concept of advertising and advertising language definition , advertising language variation phenomenon . Followed by comparing characteristics before and after the ad language variation , focusing on 2000 , especially in recent years, appearing on television , newspapers and media advertising language variation manifestations of the phenomenon analyzed and classified , and from the two aspects of subjective and objective advertising language variation phenomenon to explore , analyze the reasons behind variation . Finally, the use of the sociolinguistic questionnaire survey the attitude of the language of the audience of the advertising language variation phenomenon to understand the attitude of the audience advertising language variation through the analysis of the results of the questionnaire , the analysis of the impact of the advertising language variation phenomenon , which creative advertising and advertising language standardization to provide a reference for better advertising creators .

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